Showcase Classic Case: Dunhill Deluxe English Club

All of Dunhill's new concept boutiques are designed for successful men. Here, consumers will enjoy world-class services. Since Dunhill's target customers are mostly between the ages of 30-50, successful, rich, elegant and tasteful men, the classic style and decent clothing are of great significance to them. Therefore, it is not only a shopping place, but also an English-style club full of harmonious atmosphere. The luxurious and chic design of the store is designed to reflect first-class decoration, a long history and the unique noble connotation of the top products.

The new store building was designed by Christophe Carpente, a famous French designer, as the design of Dunhill's new boutique. Giampiero Bodino was the art director and was responsible for the design of the furniture in the shop. Keiichi Tahara, a famous Japanese photographic artist, is a designer of interior decoration. He is best at using light to reflect the style of the work.

In order to highlight the "luxury men's world" design concept, the boutique's overall design style is perfectly integrated with the concept pursued by this concept. At the beginning of the design, dunhill had envisioned the ideal shopping environment for a variety of different successful men, and concluded that the new boutique should always be a place that blends modern fashion elements with long-lasting British style. This new store design should be different from any other brand shop, customers will be attracted by the soft lighting, subtle leather aroma, and stop for it.