Shishi brand women use e-commerce to explore new ways of marketing

Recently, with many autumn new listing, businesses have also started the last resort for seasonal promotions, and the emerging e-commerce --- online store, quietly become a lot of Shishi merchants clearance of new marketing channels. In Shishi Garment City and downtown bustling Jiu Er Pedestrian Street, the lion city International Plaza, Zhenxing Road, a lot of women's clothing store sales staff reflect this year, a large number of new autumn market, the handling of summer inventory, these shop owners said that due to Online shop play a role in this year compared to previous years greatly reduce the pressure on these brands women's clothing online shop with seasonal promotions, inventory issues will be handled more efficiently. This reporter learned that the city's Golden Court women's clothing, Bin Iraq slave and so on the most up-to-date is the newly listed autumn For the summer season just over the quarter they said after the summer shelves most of them on the Internet to sell, the price Also cheaper. An analysis of urban ladies' shop manager that the shop's own special advantages greatly ease the store inventory problems; Flagship store, quality, service and physical store exactly the same. Although summer just over the season, but in the online store sales, because the price is more affordable, the style is the new this year, there are still many consumers are willing to buy. Industry sources said that with the e-commerce has greatly changed the past year at this time of year, the physical store while inventory for the summer to worry about, while the competition for the new autumn painstaking phenomenon. Build your own online flagship store, allowing businesses more freedom and flexibility to deploy goods between the store and shop, and effectively separate the products, give full play to their respective advantages. According to reports, since July this year, Bin Iraqi slave as lions clothing company in China's largest online personal trading platform opened the first official online shop, Fujian enterprises will be the emergence of an online shop opened a wind, such as next door girl, Jinyuan, etc. Taobao has its own flagship store. This year, with the increasingly fierce competition in the brand market, market reorganization is a rare opportunity for those who want to greatly enhance the local women's brand. Therefore, the city many well-known women's diversified marketing, the rise of new forces in e-commerce will be the retail brand-based women's expansion of sales, opening up new ways to clearance and seek more market space.

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