Cashmere sweaters are the preferred warm clothes for autumn and winter and are now increasingly favored and recognized by the public. However, they spent a lot of money on fake cashmere sweaters. The price is too high for ordinary working people to afford. This is the biggest concern and confusion for the people when they buy cashmere sweaters. In order to allow ordinary people to enjoy the assured quality, affordable discounts and quality services, Mengrong launched the “Shenzhen First Warm Winter Cashmere Festival†which will bring warm and tangible benefits to the general public from all aspects. .
The cashmere underwear set (overcoat and trousers) with an original price of over 5800 yuan will be sold at a price of 996 yuan/set on this cashmere festival. A variety of fashion styles, colorful cashmere jackets, cashmere sweaters, cashmere scarves, etc. are all sold at a discount of 40% of the price of Rongheng. There are also new types of cashmere for winter use in Shenzhen families. Cashmere blankets are extremely close to the cashmere festival. The price meets everyone. Personal or family winter personal warm clothing can be one-stop shopping on this cashmere festival!
Good quality and affordable
Rong Heng's parity strategy
Is a key vote in the cashmere festival
The brand created by Mengrong Cashmere Products Co., Ltd. Ever since its inception, Rongheng has been dedicated to creating a “premium and fashionable cheap cashmereâ€. When people see the many advantages of cashmere, but also stop at its high price, then how can it be so expensive? How to promote high-quality products to more people? The word "parity" is the key! How to achieve parity? While ensuring the normal operation of the company, there are no more than two methods for parity, either reducing product quality or reducing operating costs. Product quality is the direct benefit of consumers and the lifeblood of a company. Therefore, quality cannot be reduced in any way. Therefore, reducing operating costs, Rong Heng finally explored a unique set of marketing models in repeated thinking and trying. - Hotel direct operation. First of all, the direct sales are sold directly by the manufacturers and are not sold by agents. In this way, the profit space that should have been given to the agents should be given directly to the consumers. This part should at least account for 30% of the selling price. Secondly, the hotel should be selected as The direct sales venue also reduced the selling price, so we had the ability to reduce the price. To date, Rongheng cashmere sweaters have opened stores in five-star hotels in China's first-tier and second-tier cities. “Quality, parity,†and Yajing’s sales environment have enabled Rongheng Cashmere to win consumers’ favor!
Worsted fine made to strength
Rongheng Cashmere Products Process Introduction
From the collected cashmere, selected cashmere, washed wool, carding, dyeing, drying, blending, comb spinning, spinning, plied twisting, and winding, the cashmere yarn, which is a basic raw material for weaving cashmere sweaters, was produced. The next step is the production of cashmere sweaters.
Cashmere sweater production process is roughly divided into the following steps:
Cashmere yarn into the factory → raw material inspection → flat knitting machine → film inspection → sleeve → hand sewing → seam inspection → light inspection → shrinking → select fluff → light inspection → repair inspection → ironing → labeling → finished product inspection → sampling inspection → packaging → Out of the library.
"Golden A" is made like this
Cashmere clothing in the apparel industry respectfully known as "Golden A"
A “Golden A†requires 2-4 goats to “dedicateâ€
At least 18 processes can be made into a "Golden A"
In order to give readers a more in-depth understanding of cashmere products, the author visited the cashmere underwear factory of Inner Mongolia Mengrong Cashmere Products Co., Ltd. from raw materials to the entire process. It turned out that the cashmere sweaters that the apparel industry called “Golden A†had expensive materials and were complicated and complicated. A cashmere underwear that looked simple and simple had to go through at least 18 processes to ensure the production of high-quality products. The author sighs for it: It is not easy to make a lightweight, lightweight "Golden Ace" and it is not a luxurious product made from refined spinning.
Cashmere sweater will "breathe" and keep warm
Depends on the length of cashmere
Into the production workshop, we saw a bag of white woven bags stacked next to the workshop, the staff told the author that there is cashmere, which is the main raw material of Rongheng cashmere sweater. Open one of the woven bags and touch it lightly. Cashmere like dandelion flutters in the air. “The real cashmere is very light, and part of it will be lost in the air during the process.†The manager of the Mengrong Company’s production department said that they introduced new cashmere thermal underwear this year, which contains 100% cashmere. Cashmere is slim, soft and warm, and is the finest animal fiber. And these high-quality cashmere are produced from goats in Inner Mongolia. A mature goat can only collect 120-180 grams of cashmere each year. Weaving into a cashmere sweater requires 2-4 sheep to be “dedicatedâ€. In the production process, the fineness of selected cashmere is between 13um-15.5um and the length requirement is more than 3.6cm. "This type of cashmere has a high degree of natural curl and is closely arranged in spinning and weaving, so it has good warmth and is 1.5 to 2 times that of wool." Manager Qiao said that the cashmere fibers have small external scales. Smooth, there is an air layer in the middle of the fiber, so its light weight, smooth touch, skin-friendly and excellent. The cashmere sweater made of high-quality cashmere has strong extensibility, good elasticity, close to human skin, breathable breathable feel, comfortable wear, and good warmth, so it is loved by more and more people.
Switzerland imported dye Italy automatic spinning machine Germany Stowe computer flat knitting machine
World-leading technology and equipment
For Rongheng cashmere garment process speed
How can this bag of loose cashmere be made into a comfortable warm cashmere sweater? It turns out that after the raw materials are ready, the next step is to comb cashmere into cashmere strips. “Our cashmere sweaters are dyed with the dyestuff imported from Switzerland, which does not show uneven dyeing, fading and discoloration, and guarantee the fastness of clothes to achieve the effect of never fading and discoloration.†Introduction. For a while, the white cashmere strips were placed in large plastic buckets that had been adjusted to color. After a certain period of soaking, the cashmere strips became the basic color of the garments. After dyeing, fixation has also taken place.
China's annual production of cashmere raw materials is 200,000 tons, of which 70% comes from Inner Mongolia. In fact, 50% of the world’s cashmere comes from the region. The quality of cashmere here is very good, with a shiny white appearance and a fineness of 14 microns. With ample supply of high-quality raw materials, as well as world-leading machinery and technology and professional management, there is a saying in the world of cashmere industry: World Cashmere looks at China, China Cashmere looks at Inner Mongolia.
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