After the financial crisis broke out, many Shishi enterprises are actively exploring ways to solve the crisis and find opportunities. Recently, the reporter learned that Shishi robe son's Garment Co., Ltd. strong development of independent brands, not only out of the shadow of the crisis, but also embarked on a sustainable development of the road avenue. The first three quarters of this year, its own brand output increased 20% over the same period last year. According to reports, a large part of the company's past production capacity is a well-known big brand apparel company OEM production, affected by the international financial crisis this year, big brand apparel orders dropped sharply, reproduction system severely hindered. The company decisively adjusted its mode of production and operation and vigorously promoted its own brands to fight the market. After a series of efforts, it has made its own brand a success in less than a year. It is understood that the company in this year's "4.18 Haibo will be the first time to show the merchants participating brands own slacks a good image, access to many customers on-site orders; Haibo, the company increased autonomy Brand research and development efforts, have introduced their own brand characteristics and market prospects of a wide range of series of apparel products, new and old customers after the sample has a very good feeling of doubling the confidence of marketing this year, adding three new provinces Sales performance is no less than the traditional provinces market.The company speaks good products, the number of agents increased month by month.Although the general depression in the apparel market this year, but the company's own brand market sales are still up 200,000 year on year.