Original design leads Quanzhou clothing trend (Figure)

The science and technology content and grade of fabrics affect the added value of finished garments. Morning Post reporter Du Lian Financial/Tu Xia The cross-strait textile and clothing expo (abbreviated as “Haibo”) has gone through 14 years and has become one of the major fashion shows on both sides of the Taiwan Strait. In the past two years, with the setting up of Haixi International Fashion Week and the recognition of the characteristics of Quanzhou's casual wear sector, Haibei’s professionalism has continued to pick up and promoted the textile and apparel industry to upgrade again.

Industrial boundaries extend outward

The sea, beaches, dolphins, corals... The huge screen shows the Taiwan Strait marine culture before the audience. On the stage, the top designers from both sides of the Taiwan Strait exhibited the latest clothing fashion.

This was the scene of the 2011 Haixi International Fashion Week opening ceremony held at Shishi Fashion City on the fashion feast held on the doorstep of Quanzhou this week. Full of creativity, with the opening of a maritime culture, it won applause from the audience.

Since the beginning of last year, Haibo has been trying to create a dynamic exhibition that focuses on fashion shows. This is a signal: Quanzhou's clothing brand is no longer showing its own level as empty, but put into the concrete operation of design ideas, Quanzhou has become the source of casual fashion fashion.

This year's Haixi International Fashion Week has set up an extremely rich event content, including cross-strait famous designer exhibitions, brand trends, fabric trends, academic student design and publishing, Haixi fashion awards and other activities. China's "Golden Cup Award" fashion designer Wu Haiyan, Taiwan's famous designer Cai Meiyue, Fujian-based Chinese top ten fashion designers Liu Yong, Zeng Fengfei and others are all joining forces.

This year Haibo will continue to highlight the second Haixi International Fashion Week, which aims to promote the development of Fujian's fashion industry, nurture and support original design and self-owned brands, and will use this event as a landmark event of Haibo and a brand. Continue to hold. The 12 fashion brand and designer's work conference and the dynamic special event of fashion trends of fabrics, accessories and fashion colors emphasized the fashionable tension brought by the brand design and sublimated a kind of city-spirited mentality and the movement of the times.

Sun Ruizhe, vice president of China Textile Industry Association, fully affirmed the achievements of the Shishi garment industry. “Haihai is not only an important platform for Shishi City, but also an important platform for the industry.” He said that as an integral part of the country's strategic emerging industries and an important driving force for China's fashion industry, the industrial boundaries of the textile industry are expanding, and innovation capabilities are further developed. Expansion, these will bring new opportunities for industrial clusters.

Original design dominates the future

In the current high cost, increase the brand contribution rate has become the core work and common philosophy of Quanzhou textile and apparel. At the Haibo Expo, some companies began to emphasize original designs. Su Shilang, director of design, introduced the promotion of brand added value in terms of cultural creativity, product development, and style innovation, and effectively gathered brand innovation power through industry alliances.

The reporter learned that at present, some Shishi production-oriented small and medium-sized enterprises lack the product R&D strength to create brands, they can develop information collection and market research systems around the innovation of brand style, and then cooperate with the professional R&D forces of various design studios to select samples for style selection. After purchasing a single patent, it will be handed over to the production company for processing and branding its brand logo to the market. Shishi's garment industry chain has more than 30 garment product R&D professional organizations such as Wolf Road Fashion R&D, Auchan Garments, Rome Lonsa, and Shifeng International, which not only allows SMEs to chain fast fashion, but also accelerates the Shishi garment industry. The integration of chain resources and the increase in the degree of aggregation of professionals have provided a powerful impetus for Quanzhou, a source of casual fashion.

According to Liu Yuqun, the art director of Wolfowitz’s general manager, the demand structure of Chinese clothing is shifting from product demand, brand demand to taste demand and life demand. “At this new stage, every designer’s clothing represents a cultural height,” said Liu Xiaoqun.

In 1996, Liu Xiaoqun, a dropout student from the Xiamen University's Department of the Arts, opened the first clothing store in the Shishi, the clothing capital of southern Fujian. “Wolf is a wild animal, brave, alert, cooperative, etc. These personalizations are the most appropriate cultural requirements for brands. However, for the “wolf”, the wolf’s path is first The strategy of deserting the wild, so we say that the meaning of the wolf's way is first of all, "the creator of survival." Liu Xiuqun said.

With the designer's brand positioning, Liu Xiaoqun has found a huge space. “In the past 30 years of development, China's clothing industry has gone through a period from scratch to excess to volume. At this stage, originality is not the chief demand of the Chinese apparel industry, so many people will say that Jinjiang and Shishi There was no difference between the various brands in the area's garments, tearing off the labels.” He said, “This situation is precisely what the designers are saying. In an earlier stage, companies saw China's vast market hinterland and simply copied It's possible to make a huge amount at a low cost, so you don't care about the designer's high-cost, niche ideas."

But now it is different. With the development of China's economy and the improvement of consumers' fashion quality, the lack of original and simple copying becomes more and more intolerable. “Now consumers have experienced aesthetic fatigue, and they began to expect designers to surprise them in order to break the dreary fashion.” People in the industry believe that it is difficult for designers and operators in the Chinese clothing industry to harmonize their ideas. The situation will be greatly improved.

Innovative technology to develop new fabrics

Fabrics are not only face engineering but also important carriers of fashion and creativity. Lagging fabrics have always been a bottleneck restricting the development of the domestic garment industry.

Mr. Zheng, a person in charge of Taiwan's Dongfang Industrial Co., Ltd., said that one of the reasons for the low-end market is the lack of good fabrics. He said: "With good fabrics, clothing will be on the level, and the added value will be higher."

With the strong support of Haibo Expo platform, Shishi textile and apparel industry chain will become more complete. In this exhibition, not only Hong Kong and Taiwan footwear and apparel accessories companies entered the group for the first time, and more than 600 new fabrics were displayed on 57 fabric booths. The industry also saw the ability of lions to make up for the “short board” of apparel fabrics.

Due to the impact of high-end clothing at home and abroad, jumping out of the main middle and low clothing market has become an inevitable choice for Shishi clothing. Therefore, the Shishi fabric industry was pushed to the front desk. Fortunately, lions have the basic advantages in this area. At present, Shishi Dianchi fabric market is one of the four major textile fabric markets in the country. The annual transaction volume is over 10 billion yuan, and it ranks second in the sales volume of the national fabric market. In addition to local production, the fabrics marketed are fabrics from Hebei, Shandong, Shanghai, Shaanxi, Henan, Taiwan, South Korea, Malaysia, and Indonesia. In addition, Shishi's dyeing and finishing capacity ranks in the forefront of the country. At present, Shishi is forming an industrial cluster centered on fabrics, dyeing and finishing, factories, and markets.

This reporter learned that the debut of Haier's fabric products, the emergence of algae fiber, chicken fiber and other new fiber products, some soy fiber velvet, microfiber double-sided fabric and other latest popular fabrics will add a new color for the show.

According to industry insider Wang Yanzhu, Gage Weaving & Dyeing Longsheng Textile, Xurong Textile, Shandong Jifa and other units will jointly build a demonstration base for cold transfer printing technology in Shishi. He said that cold transfer printing technology is a modern high-tech textile project with a green and low-carbon economy and has 23 patents with independent intellectual property rights. Compared with traditional screen printing technology, this technology saves water consumption by 60%, saves energy by 50%, directly reduces 70% of COD emissions in industrial wastewater, reduces costs by 15%, and improves staff performance by 3 times.

Spring and Taiwan industrial exchanges warm up again

“We have 29 companies and 54 booths at this time, and more than 110 people from the Taiwan textile industry have come to Shishi to exhibit at the Haibo Fair, and have two live shows during the show.” Huang Weiji, Secretary General of the Taiwan Spinners Association, introduced this time. They organized the largest-ever exhibition group and more than 110 well-known figures in the textile industry in Taiwan.

In addition to promoting the docking of the textile and garment industry, Taiwanese capital has also stepped up its efforts in the modern service industry of Shishi in recent years. The reporter learned that the Taiwan Textile and Apparel R&D Trade Building, initiated by the chairman of Taiwan Knitting Industry Association, has entered the construction climax. The project is located on the west side of Shishi Garment City, with a total investment of nearly 30 million U.S. dollars. Chen Tiehan said: "R&D Building has fully introduced Taiwan's textile and apparel R&D, trade, training and other related industries, and has effectively linked with Quanzhou's textile and apparel brands."

The first Taiwanese-funded enterprise that has settled in Shishi has managed Huahong, and has been recognized by local brands such as Aideng for over a year.

In an interview with a reporter from a Taiwanese exhibiting company, the mainland’s huge domestic demand market affected a lot of Taiwanese people’s perceptions. After all, Taiwan is doing export trade. When some resources for living are slowly shrinking, the mainland will be very big. Market.

Wang Yanzhu believes that today's Haibo Conference has been greatly improved and expanded both in terms of the level of exhibition and the scale of the exhibition. He said: “The outreach of the Haibo Expo has now begun to increase. Compared with the previous activities in the exhibition hall, the current Haibo Conference is becoming more and more important. As during the Haibo Fair, the company carried out a series of important fashions. release."

He said: “The situation of Taiwan's textile and clothing industry is similar to that of South Korea. Although the development of the total amount is limited, we are trying hard to learn from Japanese counterparts in the research and development of new products. Currently, we are in the field of fiber and fabrics, especially in terms of functional innovation. It has a unique position in the world."