Nanyang jade culture industry chain is complete, the foundation is solid, the comparative advantage is outstanding, and the development potential is huge. Vigorously developing the jade culture industry is not only a major strategy to amplify Nanyang's characteristic advantages, wealthy people, and promote the construction of an efficient eco-economic demonstration city. It is also a powerful measure to meet the needs of the masses' spiritual and cultural needs and promote the prosperity and development of the cultural industry. In the next period, the city will take the opportunity of compiling and implementing the Nanyang Jade Culture Industry Development Action Plan, integrating resources, high-level planning, picking up chains, optimizing structure, improving quality and efficiency, and comprehensively improving the core competitiveness of jade culture industry development. .
I. Guiding ideology, goal orientation and main tasks
(1) Guiding ideology
In-depth implementation of the scientific concept of development, to create a "100 billion characteristic industry" as the goal, to improve quality and efficiency, scale of expansion as the main line, to implement project construction as a starting point, to build an industrial development strategy system as a support, pay more attention to industrial culture Excavation application and promotion, pay more attention to speed, structure and efficiency, promote more focus, intensive, agglomeration and coordinated development, rely on cultural injection to enhance connotation, rely on quality to achieve scale expansion, continuously improve product visibility and market competitiveness, and lead The jade culture industry will achieve transformation and upgrading at a higher and newer level, and promote the development of Nanyang eco-efficient economic demonstration city and economic and social science development.
(2) Positioning target
1, the overall positioning
Chinese jade
2, specific positioning
â–² National diversified jade stone trading base;
â–² National attractive jade culture industry talent training and gathering base;
â–² National competitive jade culture product processing and sales base;
â–²The national influential jade culture inherits the innovation base and the jade culture industry famous city.
3. Overall goal
Incorporate rich cultural connotations with culture, expand with the total amount of quality support, focus on the improvement of high-end raw materials, improve the level of design creativity, improve the engraving process skills, and improve the integration of related industries, and realize the comprehensive economy of jade culture industry. The quantity has increased significantly. The soft and hard strength and competitiveness of the jade culture industry have been significantly enhanced. The export-oriented backbone enterprises and national well-known brands have increased significantly. The indicators of the jade culture industry are in the leading position in the domestic industry.
4, specific goals
The near-term goal is: By 2016, the core business of creative design, processing, sales and other industries will achieve sales revenue of 45 billion yuan. The city's jade carving processing enterprises (households) exceeded 20,000 households, including 300 large-scale enterprises, various types of stores (stalls) increased to 30,000, the direct employment of jade culture industry reached 400,000, and the per capita sales reached 120,000 yuan; The output value of the exhibition, education and training, logistics, packaging and printing, tourism and other industries related to jade culture exceeded 15 billion yuan, and the overall scale of the jade culture industry exceeded 60 billion yuan.
The long-term goal is: By 2020, the core business of creative design, processing, sales and other industries will achieve a sales income of 80 billion yuan. The city's jade carving processing enterprises (households) exceeded 30,000 households, including 500 large-scale enterprises, various types of stores (stalls) increased to 40,000, the number of direct employees in the jade culture industry reached 500,000, and the per capita sales reached 160,000 yuan; The output value of jade culture-related exhibitions, education and training, logistics, packaging and printing, tourism and other industries exceeded 20 billion yuan, and the overall scale of the jade culture industry exceeded 100 billion yuan.
(3) Main tasks
Improve and improve the six major systems for the development of jade culture industry:
1. Improve and perfect the production and processing system. Maintain the scale advantage of production and processing, improve the level of production and processing technology and intensification, strengthen the construction of supporting systems for production and processing, and lead the national production and processing standards. By 2020, more than 80% of the jade carving production and processing and supporting enterprises will enter the professional park, and more than 80% of the scale production and processing enterprises will pass the ISO system certification.
2. Improve and improve the market regulation system. Scientific planning, rational layout, transformation and upgrading, and promotion. Establish a credit supervision system in the jade trading market to protect consumers' consumer confidence and rights. By 2020, all jade trading markets will conform to the layout plan and be included in the hierarchical management system. All business households will enter the credit management system, and 1-2 jade carving markets will be awarded the honorary title of “National Integrity Demonstration Market†by the State Administration for Industry and Commerce. Yudu, the good image of honest Nanyang.
3. Improve and improve the brand promotion system. Through integrated marketing means, promote the internal coordination of the brand system, comprehensively enhance the image of Nanyang city, and promote the promotion of festival brands and corporate brands. By 2020, there will be 1-2 well-known Chinese trademarks, 2-3 Chinese famous brand products, and 3-5 provincial famous trademarks, creating 10 brand enterprises with great influence in China, Nanyang Jade Carving Festival The Jade Culture Expo has become a national famous brand festival, forming a famous brand series with the “China Yudu†brand as the leader.
4. Improve and improve the talent cultivation and convergence system. Establish a talent attraction mechanism, accelerate the introduction of "top" talents; improve the training mechanism for talent training, establish a comprehensive training system for high, medium and junior talents; improve and improve the talent attraction, training, use, flow and incentive mechanism, and develop a talent service system . By 2020, the number of junior, middle and senior talents will be more than 70,000, the masters of Chinese arts and crafts will reach more than 10, the masters of Chinese jade carving will reach more than 60, the masters of provincial arts and crafts will reach more than 80, and the master of provincial jade carving will reach 200. Above, there are more than 10 influential masters in the country.
5. Improve and improve the cultural and creative system. Strengthen cultural research and excavation, improve the cultural and artistic connotation of jade carving works; build a comprehensive jade culture communication system with advanced technology, fast transmission and wide coverage, improve the radiation and influence of Nanyang jade culture; fully absorb the latest achievements of jade culture research Improve the level of creative design. By 2020, Nanyang will be built into a “Chinese Jade Culture Research and Communication Base†and a “Jade Culture Creative Design Base†that have significant influence at home and abroad, striving to create a national cultural industry demonstration park.
6. Improve and improve the industrial linkage system. Promote the combination of jade culture industry and other resources, realize the linkage development of jade culture industry and other related industries, and promote the development of industry chain. By 2020, five jade culture tourism construction projects will be completed, and the jade culture industry will establish close ties with the Nanyang primary, secondary and tertiary industries, forming a good interactive mechanism.
Second, industrial layout and development strategy
(1) Industrial layout
Based on Nanyang jade industry resource endowment, industrial distribution, cultural advantage, trait radiation, etc., integrate spatial layout, clarify functional division, scientifically define key points, form a new pattern of modern industry with misplaced development, cascade matching, complementary functions, and coordinated development: Central City It highlights the industrial exhibition display, jade culture research and propaganda function, and builds one park and two centers, namely Dushan Jade Culture Ecological Tourism Park, Jade Culture Exhibition Center and Jade Culture Research and Communication Center. Consolidate and expand the overall industrial superiority of Zhenping County, and build a creative base, processing base, sales base, and talent training and gathering base. Xichuan, Xixia, Fangcheng, Nanzhao, Sheqi and other counties should fully tap the advantages of human resources and jade mineral resources, do a good job in human resources and mineral resources development planning, and form a benign interaction of the industry with “central guidance, base support, and overall promotionâ€. situation.
(II) Development strategy
Implement a talent priority strategy. Really build the talent team as the basis of competition, the key to transformation, and the source of vitality, accelerate the formation of the comparative advantage of talent competition, prioritize the development of talent resources, realize the priority adjustment of talent structure, give priority to talent investment, and prioritize talent system. .
Implement a creative lead strategy. On the one hand, it strengthens the research and dissemination of jade culture, enhances urban cultural taste and jade culture communication ability, and provides a good humanistic environment and profound creative foundation for the development of Nanyang jade culture industry. On the other hand, focusing on enhancing creative design, the cultural elements are injected into the creative design link to promote the comprehensive upgrading of the jade culture industry chain, and the Nanyang construction will become the creative center of the national jade culture industry.
Implement a brand-driven strategy. Adhere to the principles of government guidance, enterprise-led, market recognition, and policy incentives, and comprehensively use technology, economy, law, and administrative means to actively cultivate, develop, publicize, protect, and support brand-name activities, brand-name enterprises, and brand-name products. It will shape the comprehensive image of Nanyang Jade Culture in the country and the world, promote the optimization and upgrading of product structure, industrial structure and organizational structure, and enhance the visibility and reputation of Nanyang Jade cultural products.
Implement the project to drive the strategy. Accelerate the implementation of Jade Carving Masters Creative Park, International Yucheng, Tianxia Yuyuan, Jade Sculpture Industrial Park, Exhibition Center, Jade Culture Museum, Dushan Cultural Tourism Scenic Area, Nanyang Jade Sculpture Vocational and Technical College, Jade Culture Theme Park, Jade Culture Promenade, etc. Large-scale infrastructure, cultural service system, supporting industry development and jade culture theme display projects support the development of jade culture industry.
Implement a jade integration strategy. Encourage the introduction of jade culture elements in related industries such as catering, tourism, entertainment, etc., highlight the characteristics of jade culture in Nanyang related industries, guide the coordinated development of education, finance, logistics and other industries and jade culture industry, encourage jade culture industry to go out and integrate other domestic and foreign Industrial resources develop together.
Third, the work focus
Focusing on the construction of the six major systems, we will focus on the following tasks:
(1) Build a production and processing system. The first is to consolidate the supply of raw materials. Establish direct contact and supply channels for the production of jade raw materials in our city, play the role of the Tianxia Yuyuan Project (Phase I), improve the establishment of a standardized jade auction market, and start the construction of the second and third phases of Tianxia Yuyuan. Strive for the transfer of the mid-end jade jade raw stone trading position to Nanyang; expand the advantages of Nanyang Baiyu and Jasper raw materials purchase and sales; strengthen the mining and purchase and sales management of Dushan jade. Consolidate the stable position of raw materials such as gemstones, south red, green gold and crystal in the Nanyang trading market and gradually upgrade the raw material grades; fully exploit the advantages of Nanyang's rich mineral resources, and study the Yanchuan Tiger Eye Stone, Xixia Longtian Jade and Fangcheng Huangshi Temple The characteristics of jade materials, as a supplement to jade carving raw materials, ensure that the supply channels of jade materials are smooth and sufficient. The second is to build a jade carving processing park and cultivate large-scale leading enterprises. Accelerate the construction progress of the high-end processing zone of the jade carving master creative park, and start the construction of the second and third phases as soon as possible; demonstrate the large-scale production project for medium and low-end jade materials and suitable for mechanized processing and large-scale production projects; Brands, implement unified standards, and cultivate leading enterprises. The third is to promote the modernization of enterprise production. Vigorously implement high-tech application promotion, introduce modern non-destructive processing, detection and protection technology, strengthen the combination of high-tech and traditional technology, accelerate the promotion and application of high-tech jade carving creative design and production technology equipment. The fourth is to plan and build supporting enterprise parks. Plan the jade carving packaging and processing tools professional park, increase the support of jade packaging enterprises, introduce various packaging enterprises and talents, and improve the packaging processing level and processing grade. The fifth is to promote the standardization of jade culture products. To study and formulate general technical standards and specifications for jade culture product identification and testing, identification, classification and coding, and catalogue system, research and develop industry technology and service standard specifications, and research and develop Nanyang jade product network database platform. The sixth is to build a product quality testing platform. Establish the city jade quality testing center, scientifically and rationally set up jewelry and jade quality testing institutions, strengthen the supervision of testing institutions, crack down on illegal testing behaviors, and maintain quality inspection market order.
(2) Constructing a market regulation system. The first is a reasonable market layout. Prepare the “Nanyang Jade Culture Industry Market Layout Plan†to position the market for city, county and township construction to avoid duplication of construction and homogenization competition. Plan the main market with jade raw materials and jade carving products as the core, and use the copper products, wood carvings, stone carvings, bone carvings, antiques, calligraphy and painting as the main handicraft market, with related products such as product packaging, processing tools, inspection and testing. With the supporting market of passenger logistics, accommodation and catering, culture and entertainment, we will strive to build a market system with complete functions and mutual support. The second is the classification optimization upgrade. Gradually realize the separation of jade market and handicraft market, and gradually realize the market classification according to jade species, product categories and grades. To support the upgrading of the trading market, the government provides corresponding preferential policies for upgrading and upgrading in line with planning and regulation. The third is a sound management organization. Establish and improve a three-level management system for government agencies, market legal entities, and industry associations. The fourth is to standardize the business entity. We will implement the system of “planning and returning to the market, lighting management, and star management†for enterprises, stores and booths to improve the market management level and create a strong atmosphere of integrity management. The fifth is to link quality services. The departments of industry and commerce, quality inspection, public security, urban construction, and price should do a good job in license processing, anti-counterfeiting rights protection, quality inspection, maintenance of market order and social stability. The sixth is to establish a price assessment platform. Set up a price evaluation committee to conduct price evaluation on jade materials and jade carving products, and provide professional services for transaction dispute arbitration and customer mortgage loans. The seventh is to establish a credit management system. Relying on the organization code real name system and ID card information, establish and dynamically update jade culture practitioners, trading markets and corporate credit files to realize the electronic file of jade production enterprises, all jade operators and trading market management enterprises above designated size. Eight is to establish a credit guarantee fund. All enterprises that open trading markets and independent stores pay a certain amount of credit management guarantee fund according to their business scale and product grade. Nine is to build an information management platform. Establish a comprehensive information management platform for jade products that integrates entry and record filing, production management, quality control, traceability tracking, sales management, and statistical analysis.
(3) Constructing a brand promotion system. First, the city brand of “Chinese Jade Capital†was launched. Focusing on the goal of creating “Chinese Jade Capitalâ€, we will carry out research on the development planning of urban brand construction in Nanyang City, design the image of “Chinese Yuduâ€, and selectively apply the “Chinese Yudu†city logo to the city in the main commercial districts. The logo plays a leading role in the image of the industry. The second is to launch a regional brand. Accelerate the formulation of the national standard of Dushanyu; declare the registration of the “Nanyang (Zhenping) jade carving†collective trademark; declare the registration of the Dushan jade geographical indication, making it the image carrier of the “Wanpai†jade carving. The third is to launch the "Wan Pai" jade carving brand. The study summed up the core artistic value of Nanyang jade carving, and launched the “Wanpai†jade carving with the combination of rigidity and softness, and the glory of the glory. The propaganda was intensified and the “Wanpai†jade carving was pushed to the whole country. The fourth is to start the corporate brand. Vigorously promote the cultivation of corporate brands. Implement government subsidies or rewards for trademark registration, further enhance the enthusiasm of trademark registration, and guide enterprises to attach great importance to the integrated registration of “commercial, domain name and trademarkâ€, and strive to increase the total number of registered trademarks of jade culture enterprises; activity. Rewarding enterprises that have obtained China's well-known trademarks and provincial famous trademarks, and rewarding enterprises that have won national and provincial gold medals. The fifth is to start the festival brand. Re-planning and locating the Nanyang Jade Carving Festival and Jade Culture Expo, highlighting the characteristics of Nanyang jade culture industry, making a fuss about the word “carvingâ€, improving the degree of market operation, realizing “association of the association, business protagonistâ€, and strengthening communication with relevant state departments. To achieve the festival will be upgraded. At the same time, Nanyang jade carving famous, famous enterprises, famous products tour activities will be held to enlarge the effect of the festival.
(4) Build a talent cultivation system. The first is to improve the management mechanism of professional and technical personnel. Established “Nanyang Jade Carving Professional Technical Talent Poolâ€, applied for the establishment of the junior and intermediate jade carving professional talent review committee, and established the “Nanyang Jade Carving Master Management Service Centerâ€. On the one hand, it provides all-round services such as the declaration and evaluation title and professional technical training for jade carving professionals. On the other hand, it strengthens management and puts the construction of jade carving professional and technical talents into the track of regularization, institutionalization and standardization. The second is to improve and improve the five-level training system. Formulate a training program for leading talents, organize existing national and provincial masters to participate in the professional skills upgrading training organized by Zhongbao Association and the Arts and Crafts Industry Association, organize management talents to participate in marketing management professional training, and improve the teaching methods of undergraduates of jade carving majors in Nanyang Normal University. To realize the organic combination of "study art" and "study technology"; strengthen vocational education in secondary and higher vocational schools, and prepare for the "Nanyang Jade Sculpture Vocational Education College"; set up a short-term training program, invite domestic famous experts to come to our city for short-term lectures, Using existing short-term training courses and night school resources, we will train the professional and technical personnel of jade carvings through multiple channels; reform and improve the training mode of apprenticeship and apprenticeship; for the masters above the provincial level, they are hired as industry instructors to learn from the graduate selection and guidance system. Industry instructors bring apprenticeship mechanisms. The third is to hold a jade carving professional skills competition. It is held every two years to provide a platform for jade carving talents to show their talents and encourage them to develop and produce art products with cultural heritage and characteristics of the times. The fourth is to implement the jade carving master gathering project. With the Jade Carving Masters Creative Park as a platform, a group of famous masters with high accomplishments, outstanding achievements, extensive influence and leading the development of jade culture will be gathered. The fifth is to implement the master promotion project. Carry out collective packaging publicity for the master team, help outstanding talents to declare master titles to relevant state and provincial agencies, and strive for more upside for high-end talents. The sixth is to set up a master reward fund. Those who have won gold, silver and bronze awards in the national jade carving exhibition awards such as “Yuhua Awardâ€, “Tiangong Award†and “Hundred Flowers Award†will be given corresponding material rewards and spiritual encouragement. Seventh is the establishment of the Jade Culture Lifetime Achievement Award. For those who have made outstanding contributions to the Nanyang jade culture industry, the “Chinese Jade Capital Final Achievement Award†was presented at the Jade Carving Festival. Eight is the implementation of the "Jade Carving Master Elimination System." For the city's jade carving people to declare the honorary title at all levels, we must strictly control the quality, and adhere to the "gradual according to procedures" declaration. For those who violate the relevant regulations, the relevant units may be recommended to cancel their master qualifications.
(5) Building a cultural and creative system. First, the establishment of the "Nanyang Creative Economy Research Institute." Seek cooperation from well-known domestic scholars and institutions to jointly establish the Nanyang Creative Economy Research Institute. The second is to establish a creative design base. Accelerate the construction progress of the Chinese Jade Carving Masters Creative Park and attract a group of national masters to settle in, making it a national jade carving creative design base. The third is to establish a jade culture research fund. Mainly used to support the development and utilization of jade culture. The fourth is to integrate and improve the institution and set up a “one hospital, one hospital and one centerâ€: the first hospital, namely the Zhonghua Jade Culture Research Institute. The four institutes, namely the China-Jade Culture Research Institute, consists of the Dushan Jade Culture Research Institute, the Dushan Jade Sculpture Art Research Institute, the Baiyu Sculpture Art Institute, and the Jade Sculpture Art Institute. A center, the Nanyang Jade Culture Communication Center. The fifth is to implement the transformation and promotion project of jade culture. Give full play to the core role of culture and art in the promotion and promotion of jade culture, and vigorously implement the “Ten One†project for the transformation and promotion of jade culture: 1 Shoot a special film of Nanyang jade carving TV. 2 Write a set of jade culture knowledge books. 3 Write a series of monographs on Dushan jade culture. 4 Shoot a TV series that reflects Nanyang jade culture. 5 Produced a jade carving drama program featuring Nanyang local characteristics. 6 Create a large-scale cultural program with the theme of jade culture. 7 Create a magazine called "Wan Pai Jade Carvings". 8 Run a "Chinese Jade Network". 9 Open a TV column. 10 Open up a newspaper section. The sixth is to implement the jade culture master project. Cooperating with well-known experts and scholars at home and abroad, the Nanyang jade culture is fully demonstrated by the celebrity effect. The seventh is to implement the jade culture citizen communication project. Prepare jade culture school textbooks, hold an annual "Jade Culture Knowledge" contest, and restore the Nanyang Jade Cultural Key Site. Eight is to improve the basic construction of jade culture. Establish and improve the "Nanyang Jade Carving" photo library, Nanyang Jade Culture Research Database, domestic and international media contact information database, and Nanyang Yu culture publicity results database.
(6) Constructing an industrial linkage system. The first is to speed up the construction of scenic spots in jade culture theme tourist attractions. Stone Buddha Temple Jade Carving Bay Scenic Area, International Yucheng strives to create 5A level scenic spot; Nanyang Dushan Jade Culture Park and China Jade Carving Master Creative Park strive to create 4A level scenic spot; accelerate the construction of Wolong District Cultural Tourism Cluster Area and Dushan Jade Cultural Tourism Scenic Area, Repair the Huangshan site, build a "Goddess Temple", build the Heshangyuyu Culture Square, the Laoshan Dayuhaiyu Culture Square, and restore the Han Dynasty Yujie Temple. The second is to accelerate the development of jade culture theme tourism projects. Taking the Chinese Jade Carving Masters Creative Park and the Stone Buddha Temple Jade Carving Bay Scenic Area as the position, we will open up a jade culture tour route featuring “Jade Carving Experience Tour†and “Jade Culture Experience Tourâ€. Established a local opera culture performing company with the theme of jade in Nanyang City and performed a theatrical performance. The third is to build a jade carving product tourism shopping center. Establish 4-5 “Jade Culture Product Tourism Shopping Centers†in Dushan jade mining area, central city area and Shifo Temple Yuyaow Bay Tourism Scenic Area, and develop jade carving tourist souvenirs related to other cultures in Nanyang, so that tourists can purchase genuine goods and collect them. Jade carving crafts. The fourth is to promote the jade culture theme catering accommodation display. In the urban area and town level, a certain number of jade culture theme hotels and restaurants will be built. In the hall of jade culture theme hotel, a jade culture product shopping hall will be set up, so that guests can enjoy the jade culture and understand the basic knowledge of jade culture. To the jade carving products that are satisfactory. The fifth is to accelerate the development of related industries such as handicrafts. With jade as the medium, radiation will drive the development of other precious metals, precious stones, jewelry, antiques, calligraphy and painting, stone carving, processing tools, packaging and other industries. The sixth is to speed up the construction of relevant cultural infrastructure. Accelerate the construction of cultural infrastructure projects closely related to the development of jade carving industry, and build comprehensive basic projects such as Nanyang Convention and Exhibition Center and Nanyang Jade Culture Museum. The seventh is to strengthen the coordinated development of the transportation industry and the jade culture industry. Reasonably plan and open up passenger lines, logistics lines and flights with other jewelry, jade and jewelry special industrial bases and jade materials in the country, and set up four points in the city (Dushan jade mine, central city, Zhenping County, Shifo Temple jade carving bay) Shuttle bus. Eight is to promote the integration of urban construction and jade culture. Planning and construction of a number of representative works that reflect the history of jade industry, jade culture, sculptures of representative figures, jade culture knowledge corridors, named by celebrities, famous teachers, famous products and famous enterprises in the jade culture and jade culture industry. . Nine is to promote the integration and development of jade culture industry with industry and agriculture. The implementation of the "Industrial Jade" program, the "free training program for rural people" and the "Jade Sculpture Demonstration New Rural Development Plan" will promote the integration of industry, agriculture and jade culture.
Fourth, safeguard measures
(1) Strengthen policy support. The first is to strengthen the policy of attracting investment from the jade culture industry. Encourage all types of investment entities to participate in the establishment, implement fair access to various forms of jade culture enterprises and business activities, and manage according to law. The second is to strengthen the work of talents. The awards include the Master Title Award, the Jade Carving New Star Award, the Award Winning Work Award, the Returning Talent Award, and the Foreign Talents Award. The outstanding talents give priority to political, economic and social honors. The third is to reform the tax collection and management policy. Do a good job in the identification of jade culture industry enterprises, encourage and support qualified enterprises to declare high-tech enterprises, and actively appeal to relevant state departments to incorporate jade culture industry into the cultural industry, and study and introduce tax preferential policies that are compatible with jade culture industry; Formulate the fixed-tax tax collection and management methods for key enterprises and boutique stores, explore the implementation of the international Yucheng, Tuobao Building, Master Creative Park and other professional market collective tax collection methods, solve the tax problems faced by the current jade culture industry enterprises, and study the major projects of the jade culture industry. Formulate tax and fee reduction measures. The fourth is to strive for land preferential policies. In the jade culture reform and development pilot zone, explore the pilot project of linking people and land between urban and rural areas and between regions, implement the scale of urban construction land increase and absorb the rural population to enter the urban settlement scale, actively promote the comprehensive improvement of land, and generate the construction land index first. For the construction of jade culture industry projects, major jade cultural industry projects should be listed as key projects in the city, make full use of the advantages of provincial jade culture reform and development pilot zones, and strive to obtain support from relevant provincial departments.
(2) Strengthen organizational guarantees. First, strengthen the city-level management institutions and capacity. The municipal party committee and the municipal government set up a leading group for the development of jade culture industry, which is responsible for the overall organization, leadership and coordination of the city's jade culture industry. The second is to strengthen the construction of county-level management institutions. Enrich the power of Zhenping County Jade Management Committee, enhance the management authority of Zhenping County Jade Management Committee, innovate management service methods, strengthen the construction of jade carving key towns, especially Shifosi Town, and promote key towns such as Zhenping County Jade Management Committee and Shifo Temple Integrated operation; Wolong District should set up a special management organization to ensure effective management services and orderly industrial development. Xixia, Xichuan, Nanzhao, Fangcheng and other counties with jade mineral resources should also clarify the corresponding service institutions, increase the exploration and protection, development and utilization of jade mineral resources, and provide jade raw material support for the development of jade culture industry in the city. The third is to further strengthen the construction of industry associations. City Baoxie, Zhenping County and Wolong District Baoxie (Commerce Chamber) construction, in the industry self-discipline, brand creation, information sharing, corporate collaboration and other aspects to strive for breakthroughs, and to strengthen the construction and liaison of the Nanyang Chamber of Commerce in large and medium-sized cities, give full play to "Service, networking, rights protection, development" and so on. Through the strong organization and leadership of the jade culture industry, the three-level linkage of the city, county and township will be established as soon as possible, and the functional management of specialized agencies, the management of key areas, and the management of the industry of the Baohui Conference will be coordinated by the three departments. New mechanism.
(3) Strengthen investment guarantee. First, increase financial input. The city, county (district) jade culture industry special development fund will be set up to support key cultural projects such as jade culture industrial base, talent training, brand creation and public technology service platform through various forms such as interest subsidies, subsidies and awards. Acquired some excellent works that won the national awards, and realized the value-added and rolling development of the fund. Second, the establishment of “Jade Culture Industry Small Guarantee Company†in cities and counties (districts), with capital operation and cultural project construction as the link, fully utilizing various methods such as joint, restructuring, merger, equity participation and sole proprietorship to carry out operations and implement Industrial development and capital expansion, completed the development and construction of key projects in the jade culture industry. The third is to support the financial sector to innovate and develop new credit business and products. In view of the characteristics of the jade culture industry, innovative jade carving products, jade materials and other mortgage loans and related insurance services, established by the financial sector, the treasure consultation, key enterprises, evaluation agencies Such as the joint participation, scientific and feasible credit guarantee system; regularly hold the bank-enterprise cooperation meeting between the key enterprises of the jade culture industry and the financial sector from time to time, encourage and guide the financial sector to expand the scale of credit, and give preferential treatment within the fluctuation range of the national loan interest rate; Encourage key enterprises to develop in groups, actively carry out credit guarantees, mutual fund assistance and project cooperation, and enhance enterprise contact and industrial integration. The fourth is to demonstrate the packaging of a number of jade cultural industry projects, and actively seek to fight for and help enterprises to vigorously strive for national policy-based cultural industry development funds and industrial guidance funds. Promote corporate listing financing, support and help a number of mature projects such as International Yucheng, Tuobao, Master Creative Park, and so on, and promote the organic docking of jade culture industry, excellent enterprises and capital markets.
(4) Strengthening the mechanism guarantee. The first is to establish a working mechanism. The city holds at least one special meeting on the development of jade culture industry every year. The city jade culture industry development leading group implements a monthly regular research work meeting system; the second is to implement a target management mechanism. The development of jade culture industry will be incorporated into the city's target management system. The third is to improve the mechanism for supervision and investigation. Through on-the-spot inspection, investigation and supervision, joint supervision, supervision and inspection, and unannounced visits, we will intensify supervision and accelerate the implementation of work. The fourth is a sound restraint mechanism. Units and individuals who have made important contributions to the development of the city's jade culture industry will be rewarded with penalties for poor work, delays in the development of the jade culture industry, and implementation of the Action Plan, and encourage all levels and departments to vigorously develop the jade culture industry and promote the implementation of the action. The enthusiasm and internal motivation of the Plan.
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