In recent years, the Chinese film industry has been booming. In the first half of 2017, the box office has passed 27 billion. With the record-breaking domestic box office record, the cinema construction industry has become a favorite item for investors. At present, the number of domestic screens has been More than 40,000, close to 5,000 cinemas, and because of the rapid growth, the local theaters have set aside the ground, resulting in uneven levels of construction of the cinema, which has also brought bad influence to the audience while losing a large number of customers. It also restricts the healthy and stable development of the cinema industry. The following Sabin Cinema (Guangzhou Sabin Acoustics Engineering Technology Co., Ltd.) will discuss with you how to do cinema construction? And how to build a cinema.
How to build a cinema? In fact, opening a movie theater is definitely more difficult than imagined. Especially in the case of a red sea, not only does it require certain resources and conditions, but it also has high requirements for management operations. From waiting for your theater location to cinema design, from engineering renovation to post-operation, it can be said that it is a major project. As a Sabin with many years of cinema design and construction and cinema experience, the construction of each cinema is also perfect. Not to be negligent.
[Sabin Cinema Construction Auditorium Figure 1]
1. Choose a theater construction company
This is a key question for how to choose a cinema construction company. It depends on the size of the company and the success stories, because there are cases that represent the company with rich experience (such as Sabin Cinema has done large-scale cinema design in Africa), of course, success stories and Marketing is only a measure of whether a company is strong. In the selection process, you should also remember the field trip and conduct a comprehensive analysis of the company's brand company development company team, so that you can get comprehensive data and choose the most suitable one to cooperate. Sabin (Hotline, 13828479126) specializes in cinema design and decoration, cinema process design, cinema construction and operation management system integration services. After more than 10 years of cinema industry exploration and practice, it has accumulated more than 100 digital cinema design engineering experience to have “Chinese-style international†cinema brand marketing concept with global thinking and vision, system solutions for planning, design, procurement, construction and installation of digital cinema construction, brand marketing strategy planning, creative execution, media operation, management operation of cinema culture business And the overall or partial combat operation of brand marketing of cinema culture business.
2. Cinema location
How to build a cinema? When the investor selected the cinema construction company, he started to build it. Then the location is the key point. This is also a big problem. First understand the development of the city, the local consumption level, whether the location is a commercial center, from the perspective of rent, in general, in the second and third tier cities, the price per square meter is 400-800 yuan / year is a relatively common price, count one The 5000-flat cinema is about 4 million yuan. Reasonable planning can last a long time. If you can't achieve the expected business results, you will only face losses and other problems.
3. Cinema construction and construction
After choosing a cinema construction company, does the cinema construction company have its own construction team. If you are not very professional, you will be contracted to another company or team after receiving the project. This will lead to some problems that often occur in cinema construction: for example, sound insulation, hydropower, and fire protection, so these aspects must also Pay attention to it and strictly control it.
4, cinema equipment
Cinema equipment is at the heart of a theater, just like the heart of a person. Many investors are optimistic about the cinema industry, but the equipment for the cinema will only be on paper, whether the cinema equipment is a national certification or a renovation of the cottage, all of which are only known to the cinema company. According to the theater positioning of the theater budget, etc., the construction company will complete the actual operation.
5, cinema management training
How to manage a movie theater, when choosing a cinema construction company, whether to get the guidance training provided by the commitment, many of the production of cinema construction management is not a one-stop, for the cinema management itself also need to find related companies for help. Cinema management seems to be simple, in fact, determines the effectiveness and benefits of the entire cinema operation.
6, cinema business guidance
When everything is ready, the cinema will be started. The same cinema, the same hardware facilities, how can the cinema be popular? There are training courses for cinema management, unified training and guidance for the newly opened preparations, and theater management plans.
7, cinema after sales
This is also a concern of investors. After a successful operation of a theater, is the follow-up theater available after sale? If you have other problems in the theater construction process, you can also look at the success stories of Sabin China. I believe it will be of great help to the theater operators.
How to build a cinema? Seeing here, everyone may have a preliminary understanding of how to build a cinema, and building a high-quality cinema, the initial investment funds are tens of millions of yuan, usually take several years to recover the investment cost and profit, such investment risk It is very big. Therefore, it is especially important to choose a professional theater construction service provider such as Sabin Cinema. It can effectively help the theater to avoid the risks in construction as much as possible, so that the theater has more initiative and lay a good foundation for profit. The following Sabin Cinema (http://:// :// Also talk about your own experience, this time mainly on the process design, decoration technology issues of the cinema to discuss with you!
[Sabin Cinema Construction Auditorium Figure 2]
Cinema: The layout of the movie hall should make full use of the existing limited space, and set up multiple cinemas as much as possible under the conditions of the cinema. Generally, it can be set to three types: large, medium and small. The giant curtain hall can be set to about 500 seats, and the small hall should be about 80-100 seats. With the change of the show period and the amount of the audience, you can freely switch to make full use of the theater seats.
Design layout: Generally, rectangles should be used. This layout is simple for multiple halls, with less occupied area and even distribution of sound energy. The aspect ratio of the cinema must be strictly controlled at 1.5±0.2, otherwise the projection process design will be extremely limited.
Screen: The contemporary movie audience is eager to pursue the visual experience of the big vision. The bigger the screen, the better, bringing more visual impact to the audience. In a certain sense, the screen size determines the process conditions of the theater. Because in a movie hall with a certain size and volume, the nearest line of sight and viewpoint height can be calculated only after the screen scale is determined; the luminous flux and the xenon lamp of the projector are calculated from the screen scale, the average brightness, the reflection system and the projection distance. Power, can be used as a stereo sound field design.
Uphill: According to the star rating standard issued by the film quality inspection, the standard specifies that the line of sight super high value should be no less than 12cm, achieving unobstructed line of sight design. This requirement is very important. In the actual design, the ideal line of sight should be determined according to the height of the line of sight of the first line of sight of the screen. Under the condition of building conditions, the average line of sight is not less than 15cm. It can be designed as a stepped ground with a stepwise increase from the front row to the back row. This is beneficial to directly improve the visual and auditory conditions of the audience. Not only does the audience completely unobstructed, the audience is more likely to directly get the direct sound of the main channel, but also reduces the volume of the audience hall. In particular, the multiplex cinema, several parallel spaces in the back area of ​​the auditorium, can be used as public places (lounges, cafes, canteens, aisles, etc.) to increase the commercial area of ​​the theater.
Row spacing: The width of the row spacing not only affects the comfort of the audience to watch the movie, but also is important for the walking and evacuation of the audience. At present, the seats used in the theater are of the flip type and the fixed type. The flap type seats are used, and the row spacing is set at 1.00 m to 1.10 m, and the fixed seat row spacing should be 1.15 m to 1.25 m. The comfort of the fixed seat is better than that of the flap seat. No matter whether the full or empty field has little effect on the reverberation time of the auditorium, the conditional theater uses the high-grade fixed seat, which not only helps the sound quality of the cinema, but also improves the sound quality of the cinema. It can further improve the grade of the theater.
In addition, it should also be noted that the fabric of the seat should be made of flame retardant material. The leather is generally used in vip cinemas, as well as remotely adjusted seat backs for call services. The comfort and durability of other relatively cheap knits, flannels, etc. almost mean, the market price ranges from 400-800 yuan. Other sound insulation materials, steel, including carpets, sound insulation cotton, sound insulation bricks, keels, steel frames, etc. need to be combined with the budget and size of the theater.
Finally, let's talk about the most important part of high-quality cinema construction – projection equipment. It mainly consists of four parts: screen, ring equipment, projector, server. Some of the latter three require related equipment such as accessories.
Generally speaking, a 6-10 meter ordinary cinema, the projection system is about 350,000 yuan, the audio equipment is 10-12 thousand yuan, the screen is about 20,000 yuan, and the cost is about 500,000 yuan. The price of ordinary office equipment will be higher, depending on the conditions of the cinema. If you want to do a giant screen, the price will be around a few million. The theater can be considered for trusted professional theater construction service companies and integrators (Simpin Cinema has been focusing on cinema design and decoration, cinema technology, cinema construction and operation management system for more than ten years). But the investment in this part is the most sloppy, the price is one point, and the quality of the show is there.
Sabin Cinema (Guangzhou Sabin Acoustics Engineering Technology Co., Ltd. official website: http:// is one of the earliest intellectual institutions in China dedicated to cinema studio strategy, brand, design, construction, business planning practice. With more than 10 years of experience in integrated design services for cinema design and decoration, cinema process design, cinema engineering construction and operation management system, he has accumulated more than 100 digital cinema design engineering experience and gradually formed a branded cinema construction and cinema business with superior characteristics. Cultural planning, capital docking and three-dimensional service network, with the "Chinese-style international" cinema brand marketing construction concept with global thinking and vision, engaged in the planning, design, procurement, construction and installation of digital cinema construction system solutions, cinema culture business Brand marketing strategy planning, creative execution, media operations, management operations, and brand marketing of cinema culture business, in whole or in part.
Editor in charge: Zhou Lingling
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