Abstract: HANA&SHIDA, founded in Shenzhen in 2015, has been widely promoted since its launch. It has been continuously transformed and transformed over the past five years, and has gradually developed into a mature high-end children's wear brand. During this period, a limited series of parent-child series was launched. And cross-border cooperation with a number of artists and art institutions. In 2018, it was first debuted at Shanghai Fashion Week, causing a sensation that could not be underestimated.
HANA&SHIDA, founded in Shenzhen in 2015, has been widely promoted since its launch, and has evolved and evolved over the past five years into a mature high-end children's wear brand, with a limited parent-child series. And cross-border cooperation with a number of artists and art institutions. In 2018, it was first debuted at Shanghai Fashion Week, causing a sensation that could not be underestimated.
The 2019A/W series featuring "MaryPoppins" was released at Shenzhen Fashion Week. HANA&SHIDA founder and creative director Shida took a lot of inspiration from this classic movie that I liked very much when I was a child. Some magical elements of interest have made the show more interesting. Through a series of life scenes such as picnics, gardens, tea fun, dancing, etc., it shows the joyful atmosphere, expressing that childlikeness is not only owned by children, but the purity that everyone has in mind, and the feeling of this person’s mouth is rising. happy.
The bright colors on the show floor, the slightly retro-inspired suit, and the decorative details echoing the theme are a highlight of the new collection. The designer brought the small animals and small plants in the story to the world of costumes, the vivid little penguins, the scattered daisy, parrots and umbrellas and other lovely elements, which made the children more lively and dynamic on the runway. .
From the early autumn to the deep winter, simple and clear colorful suits, full cotton side shirts, A pendulum coats, cloak coats, woolen dresses and other versatile items, the various elements of the story are combined, especially the surprise The end of the parent-child costume debut, the gas field is full and very interesting, the audience can not help but pick up the "you aremy sunshine" with the music
The success of this fashion show, HANA & SHIDA once again become the focus, HANA & SHIDA, a new strength of the Chinese children's wear brand.
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