Google to increase e-commerce channels to expand market efforts

Recently, Galilei has cooperated with the domestic e-commerce brand Vipshop to launch a network sale fashion summer dress with a discount of 1.4 to 3%. The use of e-commerce to make such significant discount promotions highlights the brand's emphasis on e-commerce channels.

In August 2011, Ge Lisi established the E-commerce Department. Xia Guoxin, Chairman of Shenzhen Songlishi Garment Industry Co., Ltd., once expressed to the media that Google has been exploring and observing the e-commerce channel. He believes that e-commerce will have an impact on traditional channels, but it will not be huge, because traditional channels have irreplaceable places, intuitive visual images, and intuitive shopping experience, as well as a direct touch, try-on and other functions. Including the joy of shopping, this is still irreplaceable. He said that the two channels should be complementary in the future.

E-commerce channel is also seen as an important way for garment enterprises to solve the high inventory, and through effective supply chain management, E-Sili has been able to grasp the inventory situation more accurately, and its ideas are worth learning from, from the “a la carte model” "To the "buffet mode". Through the early small-batch production, and then a lot of post-production preparation, but not to produce it. This will not only result in rapid replenishment but at the same time, it will not result in a large inventory, which requires redesign from the product design to the management of the entire supply chain.