Godfather ZIOZIA menswear Wenzhou Yintai

The news that the famous fashion brand ZIOZIA is about to settle in Wenzhou Yintai has already been rummaged as early as a few months ago. ZIOZIA, a department store that has been sticking to the first-tier cities, quickly moved to Wenzhou and Taizhou in Zhejiang in just a few months time. The “Hydrangea” thrown by high-end department stores in the first-tier cities favors these two-level regions regardless of their preference. This is a question that surrounds the hearts of many people in the industry for a long time. This time, the unconventional licensing was seen by many parties as its presence in China. A dangerous move in business strategy, faced with all kinds of questions from the outside world, the relevant high-level brand has never given a positive response, this time fortunate enough to meet Henry, the reporter finally got the answer.

Since ZIOZIA announced the development of the Chinese market in 2006, it has been in contact with many top department stores in China. Many of them have had a keen interest in their distinctive product features and unique brand style. They have expressed their intentions of cooperation. Shanghai and Beijing are the top brands to compete with. As the first personalized men's wear in South Korea, it should be taken for granted that they should be stationed in these cities. However, when ZIOZIA has no further action to date, it prefers Wenzhou and Taizhou. “There are a lot of wealthy people in Wenzhou and Taiwan. Many of these people are the main force of luxury goods consumption. In recent years, the fashion atmosphere of the two places has become increasingly strong, and many international top brands are coming. September ZIOZIA The joint show with Zegna and ESCADA in Taizhou has achieved great response. At present, ZIOZIA's local senior VIP guests have grown to over 100, even exceeding the speed of its counters in Hangzhou Tower, and its outstanding performance is far reaching. Beyond our initial expectation, LV's presence in Wenzhou and many big-name signing of Intime have made us feel the general trend. To be able to form the core triangle areas of Hangzhou, Wentai and Ningbo as soon as possible, there is no doubt that Wenzhou Yintai is definitely the most suitable!” Henry said: "Originally, the Korean headquarters hopes to complete the plan for the establishment of direct sales stores in Beijing and Shanghai this year, but because the two places are very important in terms of their strategic significance and influence, if there is a rash entry, there is a great risk and the balance will be weighed again and again. Afterwards, we decided to station in Beijing and Shanghai next year."

As the most active city in the Zhejiang region, Wenzhou is also at the cutting edge in the fashion field. A good department store environment and strong consumer groups have attracted more and more international big names. As the first top fashion individual outfit in China. The Korean brand, ZIOZIA, has been in the fashion industry in recent years. This time it came to Wenzhou, which is definitely a heavy pound surprise for many fashion men. It also indicates that the fashion industry in Wenzhou will enter the colorful world. High-end personalized stage.