As the peak season for sales approaches, fabric buyers are increasingly seeking out reliable suppliers. But who exactly do they turn to? And what kind of fabrics do designers look for these days? Recently, during two major events in Keqiao—the China International Fabrics Design Competition and the China Professional Fashion Designers Creative Design Competition—reporters had the chance to speak with several designers who frequently purchase fabrics.
The primary goal for buyers is always to find the most cost-effective products: high quality at a reasonable price. Xie Qing, Director of Fabric Procurement at Pure Group, shared her insights on synthetic fiber fabrics. She noted that Japanese-funded enterprises produce fabrics that meet national standards, while European products offer superior craftsmanship and a better feel—something many domestic products still struggle to match. However, she doesn’t always opt for foreign brands. Instead, she carefully evaluates domestic options that can meet specific criteria.
According to Xie, three key features make domestic fabrics competitive: first, compliance with national quality standards; second, personalization—offering unique advantages that others cannot replicate; and third, a suitable price point aligned with the brand’s market positioning. For fabric manufacturers, the key is to understand their target customers and develop products that truly meet their needs.
Wang Yijun, Head of the Textile Department at Carrefour Global Sourcing Asia Headquarters, emphasized that product quality is essential, but so are environmental considerations and sustainable production processes. Technological innovation and product features also play a significant role. He explained that they assess whether fabrics align with European consumer preferences and whether they can attract buyers. Additionally, the supplier's operational model and business philosophy are critical factors in deciding whether to partner with them. “We consider factors like size, weight, and price,†he added.
Professor Zhang Peihua from Donghua University pointed out that from a technical perspective, designers consistently prioritize quality, personalization, and aesthetics. To meet these demands, fabric producers can focus on two main areas: advanced finishing techniques and the use of new raw materials.
Xia Peng, Director of the Design Studio at "School of the E-School" in Shenyang, mentioned that relying solely on long-term suppliers limits creative thinking and may not align with the fast-paced fashion industry. As a result, designers often seek out multiple suppliers to ensure they can access unique, personalized fabrics. If a manufacturer can deliver what they need, it’s more likely to become a preferred partner.
In today’s competitive market, both buyers and designers are looking for more than just fabric—they want value, innovation, and flexibility. Whether it's through improved technology, sustainable practices, or tailored solutions, the future of the textile industry depends on how well it adapts to these evolving demands.
SHAOXING WUYUN TEXTILE CO.,LTD , https://www.kexintextile.com