Last weekend, the reporter discovered the top luxury brand Dior in the cosmetic area on the first floor of Jinhua Intime Department Store. It is understood that Dior is currently the first international luxury brand to enter the Jinhua market. This time, Dior and Intime Department Store jointly conducted pre-purchase tours in Jinhua to test the water market.
Miss shopping guide, the Dior cosmetics are presented in the form of a Christmas gift box, in addition to beautifully packaged, there are more benefits. This Christmas gift box booking is also a feedback activity for Jinhua Yintai specifically targeting VIP customers. Only the VIP customers of Intime Department Store Group can participate in the pre-order.
Jinhua Yintai relevant person in charge said that there are many potential high-end consumer groups in Jinhua urban area and Yiwu, Dongyang and Yongkang. In the past, Jinhua did not have a real international brand presence, and high-end consumption was flowing to Shanghai and Hangzhou. Judging from the current sales situation, Dior's pre-purchasing tour showed good results and received 10 pre-orders on the first morning. It is reported that this event will continue until the 21st of this month.
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