Devil beauty 2020 spring and summer series grand appearance at Shanghai Fashion Week

"35 ‰.Ocean"

Shanghai Fashion Week DEVIL BEAUTY 2020 Spring Summer Collection

Shanghai, October 14, 2019

"Over-production makes me feel ashamed. This era is full of too much 'garbage'. I am loyal to creation but also against manufacturing. I hope to have a sea-like vision and see the future. I trust high-tech environmentally friendly materials to help us do it. To sustainable development and creation, not just fashion clothes."

At 8:30 pm on October 14th, Shanghai Xintiandi Taiping Lake Park was in place, and the Devil Beauty 2020 Spring/Summer collection was officially unveiled. Breaking the limits of the official standard show, staged a "stage play" that is restrained but highly counter-claimed.

The Spring/Summer 2020 collection is inspired by Jacques Perrin's eco-documentary Oceans, which covers three-quarters of the “blue territory” of the Earth's surface and is important for human development. The “35 ‰” is the seawater salinity. This standard unit of measurement is like a moral scale, measuring the actions of this world.

The Spring/Summer 2020 series explores the possibilities in the field of sustainable development. It uses DuPontTM Tyvek® high-tech eco-friendly materials and a catwalk performance in the form of a two-stage stage play to create an unremitting attitude towards sustainable development in the future. Under the circumstances, the trade-off compares the diversity of the proposition of sustainable development.

"This is just the beginning, constructing a new future, diversifying the practice, integrating communication, and building the infinite will be the next development."

Devil Beauty 2020 Spring Summer Collection

The brand's founder Li Qiwen designed the Devil Beauty 2020 spring and summer series called “35 ‰.Ocean”, “35 ‰” is the seawater salinity, the perspective focuses on the ocean, environmental protection, future sustainable development and other environmental protection areas. This fashion show release series explores the meaning of sustainable development from a multi-dimensional perspective, and is uniquely presented in the custom show of sound and light TV effects. The show is specially tailored and custom-made with the high-tech eco-friendly material DuPontTM Tyvek®.

The new collection features an irregular sling top with marine pearls, a navy collar shirt with lantern sleeves, and a black and white contrast-colored cloak sweater. A series of vintage plaids, stripes, and marine elements are designed to reflect this season. Victorian iconic court elements blend into modern, environmentally-friendly clothing accessories.

Devil Beauty 2020 spring and summer collection design concept.

The Devil Beauty 2020 Spring/Summer collection is the source of inspiration for the designer's love of the ocean. I hope that this eco-friendly series will extend the concept of marine environmental protection to the fashion field. Awaken everyone's love for the ocean and make a "sailor" to protect the ocean in their own way. When fashion becomes sustainable, it not only reflects eco-fashion but also reflects morality and reduces emissions of marine pollution. It is a design concept and a trend of sustainable development. The brand hopes to help sustainable fashion through the power of design. Incorporate the design ideas of the imaginary into the ready-to-wear collection and re-form the garment design with a haute couture.

Note: DuPontTM and Tyvek® are trademarks or registered trademarks of DuPont or its affiliates. DuPontTM Tyvek® brand material is a unique non-woven technology made from 100% high-density polyethylene via DuPont's patented flash-spunbonding process. It combines paper, film and woven materials to provide a waterproof Breathable, lightweight, tough, tear resistant, puncture resistant, high reflectivity, diffuse reflectivity, UV resistant, unique texture and touch, 100% recyclable and many other excellent material properties; and compatible with various traditional printing technologies And most of the digital printing technology, suitable for a variety of processing.

THANK YOU ALL

Managing Director: Li Bowen Bobo Li

Show: Koala

Creativity: Spring

Modeling: THiNK UNIVERSE

Execution: SuPRING Production

Makeup: M·A·C

Hairstyle: L'ORéAL

Show music: INKY NO

PR: Bolicious

Model: Ray

Accessories: Anti-Rose

Shoes: TEVA, Setlotset

Firstlook: Ming

Photography: Zvision Studio

Acknowledgement: Meng Xin Derrick, Jiada B, Shijie, Linlin, KK.