Clothing store operators and electricity suppliers: fight price inventory

From the arrival of the "Double 11" big promotion, there is still a short period of six days. It is reported that the "Double 11" big promotion, just started as a promotional event under the Alibaba's Tmall Mall through the popularity of the Singles Festival. As a buyer, this is a once-a-year big sales opportunity.

This year, offline stores have begun to play the "Double 11" name, fight prices, fight experience and even Baotuan Internet has become the marketing characteristics of this year's "Double 11" offline store, with online e-commerce into a homogenous competition Hey. It is understood that in addition to fighting prices, "Double 11" has become a channel for clothing brands to inventory. Under homogeneity, who will win this year's "Double 11"?

Huang Wenjie, executive chairman of Guangdong Circulation Industry Chamber of Commerce, believes that online or offline, in the past few years, online is generally cheap and convenient as a killer, and physical stores, all kinds of costs are higher than electricity providers, fight price is not a long-term strategy. Huang Wenjie believes that online and offline should not fight you to death, but should be coordinated development, and differentiation should be the direction.

A clothing brand marketing staff said that at present, many brand companies are balancing the relationship between online and offline, if the online volume is large, there will be impact on the offline, and some brands have to shrink the line because the line is too strong. under. In order to balance the relationship between the online and offline, the same product price will also be the trend.