CLOT Tee struck YOHO! In stock Rio Tinto Tide brand

The trend brand CLOT, led by Edison Chen and Kevin Poon, has just passed the 10th anniversary and has left behind a number of topics that people enjoy. After cooperating with each other, they will take a new step: In spring and summer 2014, the new branch CLOT Tee officially listed, the design is still entirely from the CLOT tee team, in addition to EDC, Poon himself personally behind the upper hand, even more invited to work with Japan for many years the famous fashion designer Kurashiki Ishiki re-engraved joint list of goods. CLOT tee was sold exclusively on YOHO! in April 2014.

This cooperation is not a strange thing for YOHO! In 2013, CLOT tee was used as a test product for the 5 limited-length T-shirts, which was a mode of pre-sale with YOHO in stock. Once on the line, it triggered fan enthusiasm, among which “I Hate EDC” was used to ridicule, ridicule and playful. The style of entertainment is best selling. This season CLOTtee echoes the theme of the main brand CLOT Essential, express easy-Going, does not focus on the casual fashion sense of special occasions, but also introduced the design of the integration of Chinese elements in 2013 and express self-deceiving attitude.

At present, there are four types of brands sold by YOHO! There are four brands in the city: International Tide Brand, China Original Tide Brand, Celebrity Tide Brand and YOHO! There is a separate line product developed by the joint well-known Tide Brand. CLOT tee is The latter two types of closely integrated representative brands. The development of celebrities has become a common phenomenon in entertainment circles. However, simple video songs cannot satisfy the way stars express their personalities. The establishment of self-owned fashion tidal brands from merchants is also becoming more and more common: Hong Kong Star Gemin Hui's AAAA, Mainland Female singer Zhou Bichang's BEGINS, Li Chen's NIC ISCOMING, Hong Kong Star's Samson's SUBCREW, etc., all of the above brands have achieved sales in YOHO! with the brand physical stores.

The star chooses YOHO! to have goods as its sales channel. On the one hand, it considers YOHO! The influx of people who rely on their media properties can achieve accurate arrival of the brand and directly reduce the waste of promotion. YOHO! has a high-end trend buyer team, professional e-commerce operation team and logistics, customer service and other functional departments, a complete industrial chain structure to protect the promotion of the professional operation of the Star Tide brand, which has become the stars of the tide brand team favor YOHO ! There are important reasons for the goods.

At the end of January this year, YOHO! Xinli Media Group completed the C round of financing, YOHO! stock CEO Niu Congxiao introduced this financing will focus on the layout of the O2O line layout and brand development. According to legend, YOHO! is currently in the process of conducting business cooperation negotiations with domestic first-line stars. The specific circumstances have not yet been disclosed.