March 26, 2012, the annual "China International Clothing & Accessories Fair" opened in Shunyi District, Beijing International Exhibition of new museums, taking into account previous service Fair, there are many new brands to join them, for the service Fair Infused with new energy. The old exhibitors rely on their inherent advantages of the brand, but also continue to introduce new ideas, giving a lasting feeling. The new exhibiting brand uses its vivid elements to be uniquely styled to brighten the eye. It is precisely because of this old and new match, clothing Fair only continue to grow, increasing influence. : This service Expo also has such a new member, it has a distinctive feature, dynamic fashion, vibrant, young vitality is its synonym, profound, well-born, generous evaluation is not excessive , It is JIMS, for this service Expo adds a touch of beautiful scenery. As a newborn brand owned by Velancy (China) Garments Co., Ltd., its development speed can be described as astonishing in a short period of three years. So what made it so impressive, we would like to hear from Xiao Bing, vice president of the company the opinion of. For the current development trend of China's high-end fashion brand market, JIM'S Vice President has a unique perspective. "At present, there are several relevant factors in the high-end market as follows: economic, cultural, psychological and social aspects, etc. From an economic point of view, China now has a population of more than 1.3 billion with GDP per capita exceeding 5,000 U.S. dollars. This is the reason that in recent years China's high-end fashion brand A healthy economic environment, of which 175 million people consume different levels of luxury goods and another 30 million people are active in high-end luxury goods. This means that a very large group of people can understand and accept China's high-end consumer goods For culture and education, the R & D, design and supply chain management in previous years were mixed. Through these years of development, especially in cross-border and inter-regional cooperation, the number of talented people in each of the past few years Therefore, the brand is easy to shape its personality. Therefore, regional conflicts and conflicts in China and Western countries will become smaller and smaller. China will integrate into the world fashion and culture and the world fashion culture will also enter China. Soil, so people are more able to accept and understand.From the consumer psychology, after 80, 90 will become Powerful fashion consumer groups, in this group, they have confidence, taste, exploration, wisdom, life, and personality, fashion, especially the promotion of high-end fashion has played a significant role. In General Xiao's talk, we can also understand that in the future development, China will become a spring of high-end fashion in the world. In keeping with the trend, JIM'S brand positioning mainly based on its image positioning and consumer groups to show position. JIM'S positioning of the brand's age range is 27 years old, Shaw always said "27 years old is a boy to man's process, is entering the society to plan their own life age, so 27 years old is JIM'S image positioning." At the same time its consumer age range between 25-30 years old, this age and its brand development are inseparable. Each brand's creation and development, there must be its own advantages. JIM'S after three years of development and precipitation, the accumulation of a large number of dealers, and achieved a certain market share, which are derived from the average age of 27,28-year-old team, younger, very consistent with its brand positioning, it can be said JIM's Every employee is JIM'S image of the spokesman, this is the advantage of their team. For products, how to show this group of ideas through a product, JIM's more use of designer inspiration in product planning, combined with the young people think, to promote, arouse the resonance of consumers. Development is an eternal topic that can be eliminated by the times without development. JIM'S just completed the next five-year strategic plan. They ask the entire enterprise, the entire team "details and details", the details determine the success or failure. As a sunrise industry, luxury goods industry, JIM'S will uphold the focus on professional, full of dedication in this industry. In the next two years, JIM'S will introduce the Women's Collection to achieve the diversification and overall development of the brand. In the end, Xiao Zong also made a summary of his participation in this exhibition. He hoped that through this exhibition, he could realize an enterprise's own test and verify the brand of JIM'S through the market through the same industry. At the same time through the National Exhibition this platform to expand JIM'S brand influence. (E04)
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