100 sentence luxury fashion industry executive quotations 2018 fashion circle in the end what happened?

The luxury fashion industry in 2018 is full of variables. The relationship between LVMH, Richemont and Kaiyun Group's three luxury giants is becoming more and more subtle. As the competition intensifies, the strategic changes are more frequent.

In China, investment giants have been eyeing the big cake of luxury fashion. Shandong Ruyi and Fosun have successively won the Swiss luxury brand Bally and the French luxury brand Lanvin, which has attracted great attention at Home and abroad. Brands such as Taiping Bird, Li Ning, Jiangnan Cloth and Metersbonwe were launched under the leadership of Tmall, and they made their debut on New York Fashion Week and set off a “national tide”.

In addition, after the success of the cooperation between Supreme and Louis Vuitton last year, the street trend became the biggest darling in the industry in 2018, luxury brands have thrown olive branches to street fashion brands, Off-White founder Virgil Abloh also entered Louis Vuitton as men's creative Director.

Behind all of the above, the current luxury fashion industry is becoming more and more difficult to control. Therefore, clarifying the evolution of the fundamental logic of the fashion industry under the fragmentation of information is the key to understanding the market. The following is a selection of 2018 luxury in the daily fashion news. Fashion industry executive quotations:

“The value of fashion reviews is not whether it’s awkward or awkward, but whether it’s in the headlines.” — Bernard Arnault, Chairman and CEO, LVMH

“Millennial and Z generations are future luxury consumers. They don’t care much about the brand, but they are interacting with the brand and want to be unique.” – Francois-Henri Pinault, CEO of Kaiyun Group

"Today's world is changing too fast, and sticking to the rules is not an option at all. We are not perfect, but we are doing our best to perfect what we are doing." - Gucci CEO Marco Bizzarri

“I believe that successful luxury brands have to build a sense of trust with their customers, which makes us impossible. It is always necessary to do something like this to bring good things to the public.” – LV CEO Michael Burke

“When you run a new brand, you must forget your previous successes and brands. It is very important to focus on the current brand.” – Dior CEO Pietro Beccari

“Consumers have certain expectations for Fendi, so the brand itself should not be changed. The product and design process must be real. After all, the younger generation of consumers is more sensitive to the fact that a product is not worth buying.” – Fendi CEO Serge Brunschwig

“Chinese companies will understand European markets and rules when acquiring international brands, and their success will be mainly due to strong financial potential. Of course, European companies will also pursue the Chinese market and value the development of brands in China. I think This is not a crisis, but a very interesting thing." - Sidney Toledano, CEO, LVMH Fashion

“The best experience for Chanel is in boutiques, and we’re not sure if consumers can fully understand us through the cold screen.” — Bruno Pavlovsky, President, Chanel Fashion

“Hermes does not have a marketing department. No one tells the creative department to follow the market research report. We have to do fashion, not fashion.” —— Hermes CEO Axel Dumas

“A brand needs to represent something. Luxury brands are no longer just about tradition, craftsmanship and creativity, but about values, which is as important as our aesthetics.” – Cedric Charbit, CEO, Balenciaga

“Company culture is very important and the strategy is perfect. But if the company culture does not support it, it will undoubtedly fail. When I joined Gucci, the culture of fear dominated, the world changed too fast, and the company needs a culture that can be flexibly transformed.” Marco Bizzarri

"We are not worried about overexposure. The real risk is that the momentum is not enough to be able to rush ahead in the market competition." - LVMH Chief Financial Officer Jean-Jacques Guiony

“A good brand, the premise of building a solid foundation is to have a very clear and consistent vision, but also to be able to respond well to market needs and culture, and my responsibility as a decision maker is to lead the team to discover how to Better organic integration." - COACH CEO Joshua Schulman

“Successful brands need to start with great products.” – Victor Luis, CEO of Tapestry

“In the fashion world, 'curiosity' is a very crucial factor, and those with passion and enthusiasm are often the best business opportunities.” – Michael Kors

“Every creative director is considered a savior, but it turns out that they are all false saviors.” – Art Peck, CEO of Gap Group

“The analysts pay too much attention to our supply chain, and this does not reflect the brand's ability to respond to time and design. There is no design, nothing.” – Pablo Isla, CEO of Inditex Group

“H&M made a lot of mistakes in the physical store, and the company needs a lot of changes.” – Karl-Johan Persson, CEO of H&M Group

“In the face of the fast-changing fashion retail market, the actual business must be handled by young people and have an insight into the preferences of young people.” —— UNIQLO founder Yanai Zheng

“Smart phones will eventually decline, consumers are returning from online to physical stores. Maybe this demand will sometimes be interrupted, but people are always willing to communicate with others. This view is 5,000 years of historical development testimony ." - Wei Wei CEO Les Wexner

“Change the culture to get everything done, you have to try to convince the people around you, the team around you, and make them feel that the company needs to make a change.” – Moncler CEO Remo Ruffini

“The quickest way to kill a brand is to put a logo on a product that is not so good. This is the practice of pursuing short-term benefits, and we will go to production after determining that a category really makes sense, for example, people will not I want to see us selling slippers." - Canada Goose CEO Dani Reiss

“We must innovate and die without innovation.” – Phil Knight, founder of Nike

“Compared with luxury brands, it is more fashionable to be more fashionable. You can see that the market is more influential and changing. It is a brand like Zara, fast fashion and fast product life cycle. They are developing the sporting goods industry. There must also be a trend to follow." - adidas CEO Kaster Rorsted

“If luxury brands are on the road to sport, this is positive. If this is a trend that will drive the sneaker market to rise, we should be happy.” – Puma CEO Bjorn Gulden

“Good brands need to understand regional differences, but consumers also have a lot in common. For example, products that like high-quality products and meet global trends, Chinese consumers are no different. In the fashion industry, you will always reinvent yourself. This is very important.” —— New Balance CEO Robert T. DeMartini

“Consumers have increased the frequency of online shopping, got rid of the restrictions of high street brands, and have more choices. If brands don’t pay attention to developing online sales channels, they will be eliminated sooner or later.” – Superdry co-founder Julian Dunkerton

“I think the so-called “leisure sportswear” market has begun to fission. The concept put forward by some New York fashion magazines ten years ago will fundamentally change in the next decade. If the positioning of the brand is biased, this will be the most serious. Error" - Lululemon founder Chip Wilson

“Identity is very important for luxury brands. It is Wu Yifan, our first choice. I saw his maverick quality. I didn’t know that Louis Vuitton would choose him.” – Bulgari CEO Jean-Christophe Babin

“The luxury goods industry is very smart. It will not simply put a bunch of haute couture clothing online, let consumers directly join the shopping cart, check out, but extend the concept of 'luxury' to the whole consumer experience.”—— LVMH Chief Digital Officer Ian Rogers

“Through the digital platform, luxury brands can do something really interesting and creative. It is a new way of showing, not just on paper.” – Christopher Bailey

"Amazon will eventually fall, but we will let this day come as late as possible." -- Bezos

"To set high goals for yourself, if you only want stability, growth will inevitably stagnate." - Liu Jingzheng

“It’s unfair to have a wealthy person to dress up. I want to solve this social phenomenon.” — Zara founder Amancio Ortega

“We believe that there is no global market. It is an independent market that constitutes a global market. Therefore, MUJI must be promoted globally and must be combined with local conditions.” —— MUJI CEO Matsui Chung San

“Excessive shopping malls and shopping malls have caused too many retail outlets, leading to a weak sales in the entire apparel market.” – Abercrombie & Fitch CEO Fran Horowitz

“I don’t like e-commerce. I like to open real stores. I like people to come to the store, communicate and connect with each other. Communication is very important.” — Dover Street Market CEO Adrain Joffe

“It is very important to create explosives in the Chinese market, especially the footwear brand, but it cannot be contrary to the essence of the brand. All the rejuvenation and fashion of ECCO are carried out under the premise of ensuring comfort and quality.”——ECCO Greater China Manager Dong Jiangbai

“I think that the key element of brand success is sustainability, insist on doing your own thing, express what you want to say, and then let consumers judge.” ——Olivier Lorans, General Manager, UGG China

"The biggest threshold or bottleneck of domestic brand companies is the ability to lead to promote a consumer trend." - Li Ning

"To break through the Chinese clothing, we must tear off the 'cheap label' and invite the world's best designers to 'use it for me'." - Qiu Yafu, Chairman of the Board of Directors of Ruyi Holding Group

"You can make one less product, but if you have to make a product that must be a boutique, you can't do it. You can't do it. The burden on the earth is already heavy. What do you do on the earth to make so much garbage?" Guo Guangchang, Chairman of Fosun International

"We have come to this day, everything happens naturally. We will not do things that we are not good at, and we will not blindly expand for fame and numbers." - MO&Co.

“Most of China's garment enterprises are wholesale models, with a small amount of funds, slow updates, slow response, and no attention to terminal sales information. But when a large number of international brands enter the Chinese market, consumers are beginning to change, and the traditional model is no longer good.” —— Li Mingguang, founder of Urban Revivo

"I have gone a few wrong ways, taking the Internet as a mission and spending a lot of money to buy traffic, but those traffic can't be saved, and the money is burned. If the Internet is used as a tool, it is extremely valuable." — Zhou Chengjian, founder of Metersbonwe

“The traditional market developed to 2008, and its competition has been very fierce. At that time, the market was still hesitant about rejuvenation, but Taipingbird strengthened its transformation strategy. After all, it was either self-revolutionary or revolutionary.” – Zhang Pingping, Chairman of Taiping Bird

“There are three stages in making a brand. First, do it well, let others know you in some way, make a good reputation, let others like you, and finally loyalty, let consumers trust you and rely on you.”—— Anta Chief Executive Guan Dingshi

"Twenty years ago, fashion was limited to people who really liked it. Now, as long as you go online, you can get a lot of information from the Internet, and the cycle of the fashion circle has become extremely short. The public has become very popular." - IT founder Shen Jiawei

"If the tide brand becomes more popular, and does not make the difference between the selection of the channel and the goods, it is likely to become a brand that is not so trendy, and lose the value of its survival." - YOHO! Founder Liang Chao

"If a designer can't succeed in business, it can only be an artist." - Chen Qi, founder and CEO of Mushroom Street

“The era of personalization through merchandise, but also the era when excessive consumption is pushed to the extreme, people fall into the black hole of branding, differentiation and diversification.” ——Zheng Zhigang, head of K11

"With the same popularity, people have a preference, Nike's popularity has never changed, but when it chose a huge controversial athlete as his advertising spokesperson, he successfully operated the user's preference, and then directly pulled up when Season Nike sales." - Liang Ning

"The market is so big, competition is definitely there. The players are not one. The main problem is how to define competitors. Alibaba plays the role of 'hydropower coal' in this luxury card position. We provide infrastructure. All the dominance is in the hands of the brand." - Liu Xiuyun, general manager of Tmall's apparel business unit

"I think China's fashion industry is developing too fast. Some people want to make a big global brand in a few years. This is impossible. Many things need to accumulate and grow slowly, and realize the transformation from quantitative change to qualitative change in the subtle way. ." - Uma Wang

"This society makes you too overly believe that high efficiency and high productivity are valuable. What do you do with efficiency? I don't believe the word, it is self-consumption." - Domestic designer Ximon Lee

“As a designer, I am carrying a dream of Haute Couture. My mission is to make women more beautiful. Now, designers are called creative directors, become image producers, and the mission is to make the brand full of gimmicks. ." - Alber Elbaz

“I think that from the late 1990s to the present, the entire fashion industry has become more product-oriented, and creativity has almost disappeared.” – Alessandro Michele, Creative Director of Gucci

“Italian people will not compromise, Versace is now a luxury brand, and must be a luxury brand in the future.” — Donatella Versace

"It is not difficult to face the critical voice. It is difficult to face our consumers. So I am designing for the public, not for the fashion industry." - Giorgio Armani

“I never compromise on the reputation of a fashion collection, for example to cater to what others call political “correctness.”” – Demna Gvasalia, founder of Vetements

“Compared with other things, fashion is indeed a disease-free thing, but this kind of feeling is not necessarily a bad thing, this is part of our life.” — Miuccia Prada

“Although I can handle the work with higher expectations and the highest level of work, such as those large and grand commercial clothes, I don’t think it will make you a better design. Teacher." - Raf Simons

“I feel that fashion itself is losing some direction. Today's many trends can't touch what people really want to wear, and all of us are easy to be swept by this trend.” — Tom Ford

“I feel that different women of different ages in each country have their own style. This is an exciting challenge. If my work is done well, 17 to 85 years old may become our consumers.” — — Michael Kors

“Luxury is easy to sell a T-shirt at a very expensive price.” — Karl Lagerfeld

"Never over-sell, don't be too greedy, let consumers always have a desire for branded clothing." - Paul Smith

“No singer or rock star can create 14 hit songs in a year, and we keep running forward in the fashion world, but that doesn’t make us slim down.” — Alber Elbaz

“People don’t just buy clothes, consumers need stories behind fashion, and with stories, they will connect with products.” – Fashion designer Gosha Rubchinskiy

“The exposure of brands on social media such as Facebook is tantamount to people streaking on the street.” – Phoebe Philo

“Designers need to always do what they often do, regardless of the cottage and imitation. They must be determined and invested. In the end, these will be solved anyway. You have mastered it, this is your logo, next to it. There is a record." - Celine Creative Director Hedi Slimane

“It’s creativity that creates a fashion business, and then business allows you to continue to create. Fashion is always a business, but our mission is to do it from a creative perspective.” —— Philip Lim

“You only need to modify 3% to make something look familiar and fresh.” – Designer Virgil Abloh

“Millennial generation is more than just an age group. It is more of an attitude. You know that the new generation likes to be recognized by the record, so the designer should create a wardrobe with high recognition.” — Paul Surridge

"Everyone who walks down the street wears clothes. It's impossible to judge whether this is the street. No, I think 'streetwear' is a stupid word." - Dior Men's Creative Director Kim Jones

I won't wait for others to pave the way for me. I like to do it myself. "——AMBUSH founder Yoon Ahn

“Everyone is talking about street trends, and street trends are indeed one of the most important trends, but people forget the exquisite tailoring of Savile Row in the UK.” — Riccardo Tisci

In the fashion world, various trends have always coexisted. As a designer, you must know your customer's position and understand who you want to see your design. —— —— Alexander Wang

"The current fashion market is that the more ugly things tend to sell better." - APC founder Jean Touitou

“I hope that I can stay away from the market because we are doing something that I am proud of, not to survive and make money.” — James Jebbia, founder of Supreme

“The success of the fashion trend is a wave of waves. After a great success, there will be a natural decline.” – Massimo Giorgetti, founder of MSGM

“I fully respect Hedi Slimane and Kris Van Assche, but I hope to go back to the beginning, to understand the origin of this fashion house rather than the interpretation of others, otherwise you will be confused. You must consider what is missing in the market. ”—— Kim Jones

“Looking at the classic design of the paper on the paper, it will only enter a vicious circle with no development space like a tail snake that constantly bites its tail.” – Karl Lagerfeld

“There is no distinction between creativity and business. Good ideas may not directly lead to a prosperous career, but a good business must be based on continuous, continuous innovation and transformation. I see them as a whole. The delicate balance between the two needs to be grasped. This is why I refuse to accept investment." - Kawakubo

"I think it should be better to separate fashion from the street at some point, so that the former can return to the original elegance, and the street culture or subculture can be hidden behind. After all, it will be very boring." - Fujiwara Hao

"I don't want to criticize who through my clothes, but I want to make everyone realize that there are such problems and can find solutions. I am very surprised that the show in China is like a trial." - Yamamoto Yoji

"If you are eager to have something, it's a luxury. For a 17-year-old child, the $30 Supreme T-shirt is like the Louis Vuitton." - Virgil Abloh

"If you want to make a joint name, the first thing is to be interesting. Instead of adding two very strong brands together, and then just do something, it is not a matter of simply putting the logos on both sides together." - Edison Chen

"I hate that others call me a representative of the tide. The trend should not be divided into national boundaries. Now everyone is internationalized. Whether it is Japanese things, Paris things, New York things, or Chinese things, as long as things are good and well designed, No matter which country is the same, there is no need to limit a name." - Fujiwara

“We need idols more than ever, and we are keen to consume idols. But the purpose of this is mainly to use the idol effect to strengthen communication between brands and customers, regardless of creativity.” —— 10 Corso Como founder Carla Sozzani

"I hope that my wardrobe is full of classic iconic designs. I don't need to change their styles. Just change the colors and materials. I think we really shouldn't be too wasteful. Many of us don't pass through. The clothes eventually turned into garbage." - Phoebe Philo

“It’s easy to say that you don’t want fur, but it’s an industry. If you press the fur industry, who will pay and compensate those unemployed workers? Those who fight against fur are not Bill Gates.” — Karl Lagerfeld

“The reason why the current fashion system is not working is that there is no connection between the creative vision and the business vision. I think the two are independent and dependent on each other, because the business vision also pays for the existence of the creative vision to some extent. ”—— Demna Gvasalia

“People have a lot of misunderstanding about the word haute couture. For me, as long as there is a process of interaction between designers and customers, the clothes made for tailoring are high fashion.” – High fashion designer Olivier Theyskens

"Today's 'outdated' refers to more than three seasons of clothing, sometimes less than three seasons, collectors are really not motivated to wait for their clothes 'aged' to be included in the history of fashion." - Museum of American Fashion Institute Curator Valerie Steele

“Céline's clothing has the necessary packaging and the decorativeity required for fashion, but there is no division between the subject and the object, and even the relationship between the subject and the object can evolve in a single item.” – Brand Communication Consultant Hikari Yokoyama

“Exclusiveness of luxury goods is important, but after an irrational “show off” purchase period, the best manifestation of consumption upgrades is that consumers are beginning to become more socially aware.” – Fashion critic Anusha Couttigane

“Lanvin has no Alber Elbaz and it is no different from ordinary brands.” – The New York Times fashion critic Vanessa Friedman

“The trend forecasting system is not without flaws. People complain that everything looks the same today, but when thousands of companies sign up for trend forecasting Services, look at the same color predictions and the same material swatches, there really isn’t any fresh idea. It has emerged." - Marc Worth, founder of WGSN

“In the fashion show of the social media era, everyone is taking photos with their mobile phones, but forgetting to watch the clothes in front of them.” — Anna Wintour, Editor-in-Chief of Vogue

“Today, we still believe that our role is to be a consultant, a consultant to consumers, to provide them with authoritative advice, and to help them make judgments about purchasing decisions, rather than selling goods to consumers. As a media company, You must be neutral." - Zhang Yu, Editor-in-Chief of Vogue Apparel & Beauty