US entertainment company IMG will launch new company Focus main fashion show planning

In general, the theme of the fashion show and the layout of the scene are all planned by the designer. However, in the overall selection of the fashion show and the creativity of the T-stage, it is not enough to rely solely on the designer. At this time, the burden falls on the organizers of the fashion show. The IMG Group in the United States has such a role.

According to the Women's Daily, IMG (International Management Group) is developing a Focus, a company that combines creative services and event production, to bring original events and fashion brand customization experiences to life.

The company specializes in the planning and execution of fashion shows and other fashion events, providing customers with event configurations and process arrangements including event venues, models and other organizational staff, in addition to providing relevant consulting and creative guidance. service.

As the company's behind-the-scenes owner, IMG, based in Ohio, is a well-known sports, entertainment, fashion and media company. At the end of 2013, IMG merged with WME, a veteran brokerage firm, to form WME|IMG Group. To date, the group has participated in more than 8,500 events and events around the world each year.

In the fashion field, IMG is also very active. In addition to long-term partners including New York, Milan, London, Berlin, Tokyo, Sydney and many other well-known fashion weeks, the group is also responsible for hosting the Miss Universe beauty pageant, and signed Giselle Bundchen, Du Fu, Kate · More than 200 fashion models such as Moss.

The development of the company's Focus also means that the group will continue to add fashion business. Among them, Focus's operations will be handled by Dominic Kaffka, IMG's vice president of creativity and production – since 2015, Dominic Kaffka has been responsible for overseeing the creative direction and activity of fashion shows in New York Fashion Week.

“In fact, Focus is not a new company. It used to create its own unique activities for limited customers and did not cooperate with external customers. But now, it is looking for more external business.” Kaffka said .

As early as 2009, when IMG began to produce Condé Nast's annual international luxury goods conference, Focus had provided creative services. In the following years, relying on the cooperation resources brought by the parent company, Focus has collaborated with Berlin Fashion Week brand Prabal Gurung, Shenzhen Fashion Week Bibhu Mohapatra and Australian Fashion Week Akira and Blair Archibald, and for Sydney's annual fashion. Award winners and creative guidance from Shenzhen Fashion Week in China. In New York Fashion Week in February this year, Focus also designed the fashion show's runway for designers like Jeremy Scott.

“We have realized that Focus's business has great opportunities in different markets around the world. However, we don't want it to expand too fast, so until now the company still relies on the customer's spontaneous promotion for marketing, we I hope that in the next 12 to 18 months, real organic growth will be achieved," Kaffka added.

Focus also has its own considerations in collaboration with other fashion-related industries.

“Our network provides us with a lot of customer resources and partners, so it is easy for us to contact customers through internal partnerships. For example, when a customer calls or sends an email to the photography company Art&Commerce or The Wall Group We can also link these customers to the Focus client."

It is understood that in September this year, Focus will be responsible for the production of the photographer Angels Russell James.