Mocca Bella Brand Copy Ad Map

brand introduction

The Mocca Bella brand was founded in 1996 by Ms. Bella Braschi in Turin, Italy. Ms. Bella combined her grandmother name Mocca with her own name to form the brand name “Mocca Bella” because her grandmother with family craftsmanship background had a profound influence on her enlightenment and growth education. "The Chinese translated as "Man Kebei La."

Mocca Bella has been focusing on women's clothing such as underwear and bottoming, and has used a wide range of fabrics such as silk, cotton, and modal. Mocca Bella inherits the rigorous workmanship and selection criteria of the family, putting the comfortable experience and unparalleled sense of quality into fashion. When more and more brands are introduced today, the product is too gorgeous. At the high end, Mocca Bella's faith in the quality of its brand has never been shaken. This is easy to feel from the simple style of its 72 flagship stores and 29 flagship stores in major Italian cities. In 2014, Mocca Bella officially entered the Chinese market.

Mocca Bella's counter in Via Giuseppe Garibaldi, a commercial street in Turin, Italy

Mocca Bella's Counter in LA Rinascente Department Store, Milan, Italy

Mocca Bella flagship store on Via Calzaiuoli pedestrian street in Florence, Italy

Brand Positioning
Mocca Bella profoundly understands the modern women's attire ideology for both comfort and fashion, emphasizing that women should not forget the original intention of pursuing quality in the ever-changing trend, insisting on the design concept that best suits the human form and aesthetics, and pays attention to The high-quality fabrics provide a sense of personal care, with meticulous workmanship and exquisite details, so that modern women can get beyond the extraordinary temperament and elegance of the dress itself.

Brand story

Ms. Bella grew up in a small town along the Po River in Turin, Italy. In the last century, her grandmother’s family workshops produced underwear, corsets, and skirt linings for the women of the time. In her memory, her grandmother was The demanding attitude of intimate clothing in workmanship and fabrics has deeply affected her life and dreams. After graduating from high school, Bella, 19, entered the Fashion Institute of Design in Florence.

In the 8 years after graduation, Bella has accumulated a wealth of work experience in several garment factories and has been able to accurately grasp and interpret all kinds of fashion elements. The accidental discovery of a certain garment factory in Turin, which was found in the newspapers, transferred advertisements and inspired the deep-rooted entrepreneurial dream. After returning to her hometown of Turin, Bella founded the new women's intimate apparel brand "Mocca Bella" named after her grandmother and named after her. With a deep understanding of women's emotions and a practical understanding of personal clothing, Bella created a slogan full of tenderness and care for the brand: “More close, more love.” (cares you with the nearest distance)

Brand Culture

With the continuous development and improvement of the brand, Mocca Bella continues to form a unique "Three S (3S)" brand culture under the continuation of the original family spirit, namely: Smooth, Sumptuous, and Strict .

Smooth Comfortable Design
Extreme comfort is the core design concept of Mocca Bella's personal clothing. Designers must prioritize the best shape based on the feminine features of both East and West, and then integrate smart or classic Italian fashion elements into comfort. In the experience of wearing, women's simple and neat line beauty is created.

Sumptuous luxury quality fabric
Mocca Bella followed the family's pick for fabric selection. Whether it is silk, cotton, or wool, any fabric will have its lines, counts, color, and elasticity checked and then selected. At present, Mocca Bella uses fabrics for its full range of products, all of which are sourced from European suppliers of quality fabrics.

Strict's rigorous and meticulous workmanship
Although it is no longer purely handmade workshop production, Mocca Bella still believes that workmanship plays a decisive role in quality. Therefore, in the case of high-tech assembly line operations, Mocca Bella has a one-third more worker arrangement than the reasonable number of workers. No loss of quality in any process of tailoring, sewn, or quality inspection.
Brand mission
To create an international brand for women's intimate apparel that is both comfortable and quality