Ingenuity DKNY Bicycle "Ad Guerilla" in New York

advertising. As the name suggests, it is widely advertised. Use the most direct means to spread counseling to the widest possible audience.

Recently, DKNY has conceived a unique advertising plan. In the streets of New York Fashion Week, people often find surprises from time to time with the appearance of an orange bicycle. Yes, DKNY's orange bike. They are like ghosts of guerrillas, more or less random locked in the street, waiting for the discovery of pedestrians. Vibrant orange, which is full of vitality, is like a life jacket in the sea. Its ability to attract eyeballs is beyond doubt. Everyone who encounters it feels very impressed and thinks this is an advertisement that conveys friendly information.

In fact, DKNY's plan is not only to highlight its own signs, but also to call on people who are tired of work to ride a bike again, pick up health, and make machines that produce pollution. Go to hell. They will only increase your body's fat and exhaust more. Environmental protection is the current mainstream and eternal truth.