Gu Ge home service market manager Yang in 2014SZIC accept China Beauty Network reporter interviewed

古格-KUGER

The photo shows China Beauty Network reporter and Gu Ge Marketing Yang photo

Reporter: Manager Yang Hello, welcome to our live room, first of all, give us a brief introduction to Guge home service development process.

Gu Ge Yang Manager: KUGER Gu Ge is Shenzhen Yi Ju Hui Clothing Co., Ltd. under the home service brand, founded in 2001, the factory in Huizhou, Guangdong, headquartered in Shenzhen, set design, production and marketing as one of the fashion pajamas brand Company, is a founding member of the Shenzhen Association of underwear, won the top ten underwear brand in China, has 25 stores in Shenzhen, since 2011 to promote the transformation of joining agency brand, has opened in more than 30 cities nationwide joined Acting more than 100 stores, Gu Ge currently has Gu Ge official website and Gu Ge official investment network.

Reporter: Gu Ge home service major categories of products which have? What is the style of a product?

Gu Ge Yang Manager: Gu Ge Main Products: Four seasons pajamas, underwear, swimwear, no steel ring bra, hot pants, vests, home accessories. Guge products to "sweet, comfortable, cute, stylish" as the main style, showing the modern city girl elegant, stylish, warm charm of the United States.

Reporter: mainly for which part of consumer groups?

Gu Geyang Manager: Gu Ge's main consumer groups are psychological age 18-35 years old, junior high school students and fashion urban intellectual women. They are modern women who know how to love life, love themselves and love their family. They are a group of women who pursue high-quality home life.

Reporter: As Gu Ge's marketing manager, certainly the brand and the market is also very understanding, then Gu Ge home service compared with other domestic brands, what do you think its advantages? For example, products, shops and so on

Gu Ge Yang Manager: Gu Ge's products adhere to the use of imported high-grade quality fabrics, the introduction of advanced garment technology, have their own excellent design team and experienced cutting master, every step of the process are strict quality control to ensure that the value of their products ; Always adhere to their own brand philosophy, adhere to the sweet fashion style, create warm rhyme and elegant taste of life, so that people feel Guge products bring comfortable comfort at the same time still enjoy a warm and harmonious home atmosphere.

Gu Ge Yang Manager: Gu Ge team carefully every time the promotion of brand image, strive for excellence in every detail, such as the most beautiful holiday decoration is always the first to appear in KUGER Guge store surface, the ancient grid each season are carefully planned Vivid and expressive albums of products, so that consumers fully understand KUGER, and thus feel the team is Gege wholeheartedly consider the needs of customers.

Reporter: Now many brands have embarked on a fast fashion path, Gu Ge has always insisted on fast-selling fast-track line, and the product update frequency will affect the product's comfort? In the fast, stylish, comfortable, Gu Ge is how to maintain a balance?

Gu Geyang manager: product quality is always the brand's lifeline, Gu Ge know only high-quality products to truly win the trust of consumers, Gu Ge ten years has always insisted on high-quality, adhere to the details of the process of excellence, strict control of products Quality, because Gu Ge firmly believe that every consumer who like Gu Ge is responsible for their own brand, Gu Ge insisted on the homewear market to establish a healthy brand image.

Reporter: fast fashion need strong enough design team, can we talk about the design of Gu Ge home service team?

Gu Ge Yang Manager: Gu Ge design team are innovative, fashion concept professional designers, they also understand the importance of health and quality for consumers, fashion and health Guge always adhere to the integration of the two concepts , Which is also Guge these two years to be able to respond well to changes in the market two magic weapon.

Polyester Print Fabric

Polyester Print Fabric,Polyester Satin Fabric,Dyed Yarn Pd Fabric,Textile Woven Fabric

ZHEJIANG HONGREN PRINTING & DYEING CO., LTD. , https://www.cr7textile.com

Posted on